Feb 2014 - Present (7 years 3 months)
Incredible is a collaborative team that strives to resurrect technology companies having failed, or in the process of turnaround. In addition, companies in states of transformation growth, whether with the goal of starting, scaling or transforming themselves, are Incredible clients.
As co-founder, I have guided and crafted the messaging, core values and approach of the entire company. I have also played the crucial role of highlighting and educating potential clients in the importance of design and strategic thinking in all aspects of development, business and strategy.
Creative Strategy, Direction and Design
2004 - Present (17 years)
Creative strategy, direction, design and consulting for a variety of clients and brands, including:
In Camera Industries
Jody Ake Photography
Eb & Bean
Ball & Albanese
Babcock & Jenkins
The School of Visual Arts
Having worked in concert with numerous agencies including: Liquid Agency, Cinco Design, North, Siegel+Gale, and Studio Dror.
Apr 2013 - Oct 2013 (6 months)
Gigapan is a start-up stage technology firm that enables people to experience, create, store, share and monetize remarkable HD imagery by providing an ecosystem of hardware, software, viewers and developer tools.
As creative director and part of the executive management team, I redefined and recreated the company's brand messaging, values and outward expression from the ground up. In addition to brand building and design, I was a key member in crafting overall brand and business strategy, lead the marketing and PR team, and drove UX design across online, software and mobile platforms.
Associate Creative Director
2011 - 2011
Creative leadership, brand strategy and art & design direction; management of multi-disciplinary teams, with a focus on consumer-oriented design solutions.
Brands included P&G, Citigroup, Reebok and Sirius XM.
Design Director / Head of Corporate Branding
2009 - 2010 (1 year)
Design direction within the in-house branding and design group with a focus on Bloomberg’s corporate visual system, premiums, user experiences and wayfinding; consultation on product ideation and production; overall development for company collateral and partnership identities.
2008 - 2009 (1 year)
Art and design direction of nine print and interactive designers in the NY division of creative services. Projects focused on print design and print production, motion design, product conceptualization, photography, copywriting and advertising, and sustainability issues. Main responsibilities were to conceptualize a project from the ground up, as well as to support team collaboration and encourage creative problem solving.
2006 - 2008 (2 years)
Conceptualization, design and execution on high-profile, global projects in print design, branding, product conceptualization and production, advertising and environmental graphics.
2003 - 2004 (1 year)
Graphic design lead with a focus on identity and marketing of a this start-up's artist-centric clientele. Specialized in consultation, design, creative execution, client management and billing.
Webmaster, Press Manager
2000 - 2003 (3 years)
Graphic design and writing for artists' statements and press releases, web design and management, client services.