Cynthia Kamishlian

When a customer has a great experience using your product and your product meets their needs, they will continue using it, and recommend it to others. Your user's experience has the power to differentiate your product, propelling your product to the forefront of the competitive landscape, or leaving it seriously lagging behind your competitors.

I am a User Experience Researcher. I conduct interviews with customers to understand why and how they are using your product, explore any pain points users experience with your product, and what they wish they could do using your product, but cannot. I uncover the reasons behind their activities.

I map out existing workflows, work with you to ideate on new workflows or interactions informed by my interviews, create mock-ups of new workflows, and then have people try it out. I run usability tests with users to uncover what works and does not work in the new design, and work with you to improve the interaction.

In the usability tests, I uncover: What are your users trying to do? Why? What is easily done using your product? What confused them? What do they want to do, but cannot? I determine where the product should be modified to help users accomplish their goals, and we work together to solve the problem.

User Experience Research provides insight into how people use your product and what you can improve on, to broaden market acceptance. It provides a researched-based method to "get it right," and is comparatively lower cost since I iteratively test proposed modifications using prototypes and mock-ups before a developer puts hands-to-keyboard to create the final product.

Methods:

• Stakeholder Interviews, User Interviews, Heuristic Evaluations, User Profile Creation

• Workflow and Tasks Analysis, Brainstorming, Brain Drawing, Story Boards, Wire Frames

• Paper Prototypes, Clickable PowerPoint Prototypes

• Moderated In-Person and Remote Testing, Co-Discovery, Results Affinitization