Michael DiTullo

Award winning design leader. Former Nike and frog design director. Former CDO Sound United.

Portland, OR

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One Step Closer To The Future. Fueling clients with iconic design and experiences that people love.

The future should be friendly, fun, and optimistic. We help companies move people to action through strategic design that is iconic, differentiated, and desirable.

For over 20 years Michael DiTullo has helped companies design leading products and experiences in nearly every industry. With experience in strategic design, industrial design, brand positioning, product strategy, design language systems, retail experience, and creative direction, we help companies get one step closer to the future.

Contact to schedule an appointment to discuss how Michael DiTullo can help
Education
- BFA Industrial Design
  
  Rhode Island School of Design
  
  1994 - 1998
  
  Faculty Award Merit Scholarship Nissan Sponsored project Nike Sponsored project in conjunction with Harvard School of Business Milan Italy summer study program
- Automotive Design
  
  Cleveland Institute of Art
  
  1997 - 1997
  
  Exchange Student Chrysler Sponsered studio
- Summer Program Industrial design
  
  Domus Academy / RISD Milan program
  
  1997 - 1997
Experience
- Founder and Chief Creative
  
  Michael DiTullo LLC
  
  Portland, OR
  
  Apr 2017 - Present (3 years 10 months)
  
  For over 20 years Michael DiTullo has designed iconic, industry leading products and experiences in almost every industry including footwear, consumer electronics, IOT smart devices, medical instruments, robotics, and toys. With experience in strategic design leadership, product roadmap planning, team building, brand identity, design language systems, industrial design, retail experience, interior architecture, packaging, web and mobile apps, our team can bring any project to life.
- Contributor, Moderator, Producer
  
  core77
  
  2002 - Present (19 years)
  
  Blogger, featured author, discussion forum admin, event production... advocate and evangelist for design at large.
- Chief Design Officer
  
  Sound United (DEI Holdings)
  
  San Diego, CA
  
  Apr 2012 - Apr 2017 (5 years)
  
  Leading designer of consumer branded audio under the Polk Audio, Definitive Technology, and BOOM names. Responsible for leading Global Design Center. Establish design direction and vision across all brands and guide direction through implementation in all forms including; brand positioning, branding, product design, product portfolio roadmaping and definition, web presence, packaging design, web and mobile apps.
- Architecture + Design Accessions Committee Member
  
  San Francisco Museum of Modern Art
  
  Sep 2011 - Sep 2012 (1 year)
  
  Served on an invite only committee of high level museum patrons and industry experts that worked with department curators to guide the museum's permeant collection.
- Creative Director
  
  frog design
  
  Jun 2010 - Apr 2012 (1 year 10 months)
  
  Led key convergent programs for a diverse array of Fortune 500 clients including Honda, Google, P&G, Harmon Kardon, Motorola, Brooks, and Intel. Developed and articulated project vision. Built and mentored teams. Management of multi-disciplinary teams including industrial design, digital design, design research, mechanical engineering, brand and technology. Collaboration with other frog global studios. Highly client facing, frequent global travel. Focused on physical product design that happens at the intersection of want and need to create objects of desire, manifest brand, and impact culture.
- Board of Directors
  
  Design Museum Boston
  
  Jun 2009 - Jan 2012 (2 years 7 months)
  
  Sat on the advisory board of directors during the initial start up period for Design Museum Boston. Guided the leadership team, participated in fund raising activities, and high level corporate outreach.
- Design Director
  
  Converse
  
  Feb 2007 - Jun 2010 (3 years 4 months)
  
  Directed a multidisciplinary teams responsible for six product collections. In this role I defined the category design ethos, guided conceptual development, mentored design team through stages of product development, designed key signature products in collaboration with professional athletes and advanced design teams, and implemented product vision into production. I also collaborated with all elements of Converse product and brand groups to fully realize the brand as a cohesive statement at retail. Participated in on camera and print PR for brand. Frequent global travel.
- Designer: Nike Sportswear and Brand Jordan
  
  Nike
  
  Mar 2003 - Feb 2007 (3 years 11 months)
  
  Designed industry leading product for high profile brand. Responsible for establishing product goals, collaborating with professional athletes, setting design direction for sub collections and consumer categories and implementing brand principals through all phases of design. Collaborated with Jordan Accessories on a line of premium men's bags, and Nike Timing and Vision groups on various projects. Collaborated with Brand Design group on brand communications. Assisted design director with seasonal brand direction. Participated in on camera and print PR for brand. Frequent global travel for consumer research throughout Europe, North America, and Asia. Frequent trips to Asian manufacturing centers.
- Designer
  
  Evo Design
  
  Jan 1999 - Feb 2003 (4 years 1 month)
  
  Designed product for a wide array of clients including Bose, Burton Snowboards, Nike Explorer Group, VTech, Remington, Schick, Hasbro, Leapfrog, Chantal Cookware, Villaware, Timex, Pitney Bowes, Samsonite, Kodak among others. Also headed up Intern program and university sponsered projects. Was vice chair and later chair of the local IDSA chapter at this time.
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@d2lo, member since 2004
- Following 951
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Toys

Toys from Michael DiTullo

Toys

Toys

Toys

Toys

Toys

Toys

Toys

Toys

v Tech

Toy Watch Sketch >> 2000

Timex Kids Digital >> 1999 - Early concept sketch and photos of production SKU's

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Toys

Design Management

Comments (20)

Sylvian Bryan

Nice sketch style!

6 years ago
Michael Haggard

This is awesome! love the ideas!

7 years ago
Michael DiTullo

Thanks Joe. These seem ancient now... 2001 - 2002 Maybe? But fun sketches. It took so long to learn how to design toys.

9 years ago
Joe MacCarthy

Love these sketches! Such a nice animated feel to them.

9 years ago
Michael DiTullo

Thanks, this was back from maybe 2001 or 2002... long time ago. It was a children's geography game made to look like a cell phone. Pen, marker, white pastel. white pencil, a little bit of white out.... OLD SCHOOL.

10 years ago

Aniwat Rerkrai

I like your sketch!

14 years ago
Gary Major

Michael, how come you never showed these toy designs before now? . . .they're ACE!!

13 years ago
Michael DiTullo

They were on an archive CD from way back.... I was digging through stuff.

13 years ago
Jeremiah Obuobi

Ditullo the don.Looks exactlly like what it should be,who its for and etc.Well done my mentor.

13 years ago
Yael Miller

very cool - and different. he still manages to be cute, which is nice

12 years ago
Charles Phillip Valerio

Wow I would have loved this when I was a kid. Someone should make a cartoon out of this. Bionic Bear! Cartoon Network, where you at?

12 years ago
Hector Silva

love the prototype!

12 years ago
yong hwan Kwon

jesus !! great one !!

11 years ago
yong hwan Kwon

a versatile octopus!! i heard octopus is very geneous animal in the sea !! great concept and idea !!~

11 years ago
Michael DiTullo

Thanks you. This sketch is from 2002, and I was just starting to combine digital and analog tools. Pen and markers, with some photoshopped highlights, and background wash. The idea was for a supper plush toy that would protect a child from bumping the corner of a table.

11 years ago
Joe MacCarthy

Hey this fun little sketch would be a cool upgrade from the existing boring IKEA corner protectors!! Nice sketch Mike!!

11 years ago
sheila clevenger

very cool!

11 years ago
Michael DiTullo

Thanks, I wish this one made it to production. He had this elaborate back story about being ripped up by the family dog, and then rebuilt... bionic...

11 years ago
Matt Russell

Very cool layout.

11 years ago
Simon Williamson

Fun stuff!

10 years ago
Michael DiTullo

Thanks, this was back from maybe 2001 or 2002... long time ago. It was a children's geography game made to look like a cell phone. Pen, marker, white pastel. white pencil, a little bit of white out.... OLD SCHOOL.

10 years ago
Joe MacCarthy

Love these sketches! Such a nice animated feel to them.

9 years ago
Michael DiTullo

Thanks Joe. These seem ancient now... 2001 - 2002 Maybe? But fun sketches. It took so long to learn how to design toys.

9 years ago
Michael Haggard

This is awesome! love the ideas!

7 years ago
Sylvian Bryan

Nice sketch style!

6 years ago

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Freelance, Full-time, Moonlighting

Michael DiTullo

Award winning design leader. Former Nike and frog design director.... Portland, OR