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Marketing Director
Portland, OR
Jul 2022 - Present (4 years)
Responsibilities focus on owning the front of the business funnel, high quality opportunity generation, management of the internal call center team, and leading organization-wide projects, and ensuring a top-quality customer solar experience. Direction duties also include management of projects, budgets, and processes to improve operational efficiency.
Filing the top of the marketing funnel with consistent, high-quality lead volume is the sweet spot for my marketing efforts. This comes by combining data backed decision-making with human insights and collaboration to unify expectations and deliver results.
Leadership of company-wide software launches and integration projects, including Pipedrive, ClickUp, Formidable, Aircall, Scoop Solar, and 3CX have also contributed to business growth and employee efficiency. Managing productive external partner relationships to extend the company’s abilities is another facet of leadership in this role.
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Graphic and Web Designer
Freelance
Dec 2009 - Present (16 years 7 months)
Designed websites, logos, and graphics for PNG Environmental Inc, JD Fulwiler & Co. Insurance, CDH Energy Corp, SUNY ESF’s Computing and Network Services, Syracuse University Men’s Ultimate Frisbee team, among others
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Digital Marketing Program Manager
Portland, OR
Mar 2019 - Jun 2022 (3 years 3 months)
As a leader within the marketing team, I have a large role in our ongoing transition from traditional to digital tactics. I direct projects that have a digital marketing component, including AAA.com, email marketing, social media marketing, and the AAA mobile app, from initial concepts and planning to execution and evaluation. These duties include working with internal stakeholder groups and external association and agency partners.
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Graphic Designer
Mar 2015 - Mar 2019 (4 years)
Contribute to overall marketing efforts, create ads, print pieces, digital assets, logos, and other design pieces to bolster AAA Oregon/Idaho's identity and further its brand vision – Keep Life Going, manage projectsfrom concept to completion, coordinate with internal business lines, leadership, and outside vendors, help shape marketing strategy
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Creative/Marketing Coordinator
Portland, OR
Jul 2012 - Mar 2015 (2 years 8 months)
Responsible for producing creative content including, print and digital graphics, 3D models of event spaces and custom installations, user interface, web, and app design, as well as managing vendors and participating in event marketing campaigns as an event manager and brand ambassador
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Commercial Supervisor
Syracuse University
Aug 2009 - May 2012 (2 years 9 months)
Supervised groups of 40 student and commercial (full time non-students) workers at a 250-seat dining center, planned and carried out dining center policy, respectfully resolved disputes, ensured top-notch service
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Strategist and Creative
The Newhouse Agency
Sep 2009 - Dec 2011 (2 years 3 months)
Worked for several clients, most notably Energy Tomorrow: America’s Challenge for the American Petroleum Institute, which produced an integrated advertising campaign that took 2nd place Nationally at a pitch presentation in San Francisco, CA, May 2011
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GIS Technician
Syracuse University
May 2011 - Jul 2011 (2 months)
Designed maps for production and ran geospatial analysis in ArcGIS to assist Dr. Jane Read and Ph.D. candidate Anthony Cummings on Project Fauna, a research endeavour that studies many aspects of indigenous life in the Rupununi region of Guyana
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Intern
OgilvyOne and SU Abroad
Jun 2010 - Jul 2010 (1 month)
Wrote, acted in, and edited promotional videos to help launch Ladygeek.tv, a venture created to advertise technology to women in a non-patronizing way, worked on four other live briefs developing strategy, insights, and creative work