Dalen Gilbrech

As the sole in-house designer for a 2,500 member nonprofit trade association my responsibilities include developing brand and event identities, publication design, visual design and production of graphic assets for web, and assuring brand fidelity for collateral produced or edited by non-design staff.

Highlights include:
• Development and implementation of a visual style guide used for all publications and branded collateral.
• Management of assets (photos, graphic lockups, logos, collateral templates) for a team of 12 staff, includes file naming conventions, template development and style guide instruction for non-design staff.
• Presentation design of PowerPoint decks and companion material for large audience informational presentations.
• Event identity design for numerous annual fundraisers, networking events, meetings and educational workshops which includes development of asset collections, management of assets for use in promotional collateral and advertisements in local media.
• Management of advertising component of publications including customer care, management of advertising assets, production of deliverables, and billing.

As one editorial designer on a 10 person creative team, I developed concepts with our Creative Director and designed article and section layouts for a print publication, working with magazine style guides, and content and asset management systems.

As the sole in-house designer for a 2,500 member nonprofit trade association responsibilities largely focused on publication design, connecting with the development of brand and event identities, and visual design and production of graphic assets for web.

Highlights include:
• Development and implementation of a visual style guide used for all publications and branded collateral.
• Management of assets (photos, graphic lockups, logos, collateral templates) for a team of 12 staff, includes file naming conventions, template development and style guide instruction for non-design staff.
• Presentation design of PowerPoint decks and companion material for large audience informational presentations.
• Event identity design for numerous annual fundraisers, networking events, meetings and educational workshops which includes development of asset collections, management of assets for use in promotional collateral and advertisements in local media.
• Management of advertising component of publications including customer care, management of advertising assets, production of deliverables, and billing.