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Freelance Graphic Designer/ Sales Consultant / Marketing

Danielle Estopare

St. Louis, MO
Available Now
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  • About
  • About

    I currently professionally freelance from home under my all encompassing art Business, Modern Iris. I have maintained brand consistency and meeting of strict deadlines. I have maintained customer loyalties, teamed up with marketing directors, creative directors, owners, sales teams, production teams, wholesale distributors, international vendors and several other cross-functioning roles in launching new products, providing new strategies for brand development and marketing, recruitment and training of newly hired designers, all while striving to deliver an effective, focused, and on-target product that fits any clients needs.

    As for myself, I am 36 years old, a graduate from Lindenwood University since 2010 with a degree in Studio Fine Arts (BFA), emphasizing in Graphic Design, Illustration and Exhibit Design. I have 8 years of experience as a Freelance Art Director with an additional 8 years of experience in a highly productive fast-paced working environment as a graphic designer. I am experienced in both raster graphics and vector graphics. Some of these include but are not limited to, apparel for men, women and youth, along with embroidery and promotional merchandise of all kinds, interior and exterior signage, graphics for visual identity, marketing materials for digital and social media platforms, books, product packaging, presentations, promotional event packages and trade show displays for events. I am proficient in Photoshop, Illustrator, InDesign, Powerpoint and ShopWorks (A screenprint management software), all while working on a MAC and Wacom pen tablet environment.

    Some brands I have worked close with include, but are not limited to, Harley-Davidson dealers world wide, professional dirt car and NASCAR racers (in the United Stated and Australia), race tracks like Eldora Speedway, Hard Rock Energy Drink (HRED), Monster Energy Drink, St. Louis Surge Women’s Basketball team, The Jeremiah Johnson Band, Custom Ink, Green Leaf Procurement (GLP), World Wide Technology (WWT), St. Louis Cardinals and St. Louis Blues, Washington University, SLU and Little Life Skills (LLS) and Pinup Vapors.

    I have also recently worked in sales for 120 off-premise locations in the liquor industry. Gaining almost 4 years of experience in managing sales along with salesman of the year for 2019.

    I feel my qualifications are competitive. My passion, dedication, fresh point of view and positive attitude would prove to be a great asset to any team. I always strive for the best and think outside of the box. I welcome any challenge as I am very competitive and I seek a position where I can develop and excel while providing the best of my works to any employer.

  • Education
    • Bachelor of Fine Arts (BFA) Fine Arts / Graphic Design
      Lindenwood University
      2005 - 2010
      Graphic Design, Exhibition Training, Emphasized in Illustration and in Painting, Photography, Sculpture, Ceramics, 2D Design, Color Theory, Figure Drawing. Honors Award: Convocational Award - Dorthy and Sterling Mollet Art Award is awarded to one graduating senior in the entire arts field at Lindenwold University.
  • Experience
    • Owner
      Modern Iris
      Jan 2018 - Present (8 years 5 months)
      Freelancing Artist. Graphic Design, Painting, Branding, Consulting, Inventing, Advertise Design, interior and exterior design, Marketing, Apparel and merchandise design, Package Design.
    • Sales consultant
      Southern Glazer’s Wine and Spirits
      Sep 2018 - Dec 2021 (3 years 3 months)
      Managed territory sales for over 120 locations for top liquor brands.
      Met deadlines and goals monthly.
      Made daily and weekly agendas.
      Attended seminars and progress meetings quarterly.
      Maintained relations with business owners, retailers, marketing teams and warehouse production crew.
      Made graphics and marketing supplies for upcoming events.
      Hosted events and marketing strategies for customers.
    • Freelance Creative Art Director / Lead Graphic Artist
      STL Surge Women's Basketball
      Jan 2013 - Dec 2018 (5 years 11 months)
      Designed graphics for both websites and print materials including but not limited to: Banners, flyers, posters, sponsorship packages, schedules, media contents, brochures.
      Provides management advise on Brand direction.
      Ordering of promotional merchandise and Apparel.
    • Senior Graphic Designer
      R&R Enterprises
      Sep 2013 - Nov 2017 (4 years 2 months)
      Designed custom apparel, embroidery, promotional materials, banners and vinyl decals for Dirt-car Racers and their teams, Nascar Racers and Dirt Tracks.
      Custom artwork for Schools, Team Sports, Corporate and Single-Owner Businesses.
      Trained newly hired designers.

      Clients Managed and Directed Art:
      -Hard Rock Energy Drink (HRED) - Custom designs for Apparel, promotional materials, group promotional packages for traveling events, customized Promo girl attires for specified events, collaborated with Head of Marketing.
      -The Jeremiah Johnson Band - CD covers, promotional merchandise and apparel.
      -STL Surge women's basketball team: Apparel, Promotional products, embroidery, Digital printing for sponsored events and home games.
      -Green Leaf Procurement (GLP)

    • Graphic Designer / Creative Service Representative
      The Designery Shop
      Maplewood, MO
      Nov 2012 - Sep 2013 (10 months)
      Translated Ideas into visual concepts.
      Formulated Proofs and production layouts based on client specifications and approvals.
      Developed estimates for determining services rendered.
      Managed multiple accounts which required meeting directly with clients and property managers. Working within budgets, scheduling dates and conducting deadlines, ordering of materials, tracking of orders, on site surveying of client properties, photography, contacting venders and fabricators.
      Collaborating with architectures, installation crew, production and design team.
      Production in-house using various materials and fabrication processes which include running large format solvent inkjet printer and plotters.
      Networking, social media updates, lectures and presentations to local businesses and schools.

    • Art Director / Lead Graphic Designer
      Little Life Skills
      St. Louis, MO
      Mar 2013 - Sep 2013 (6 months)
      Contract Job

      I was approached with an opportunity to create a children's book from start to finish. The book is geared towards Life skills for kids and is currently in trial stages in local grade schools in St. Louis, MO. The book was grouped with a curriculum (Student Journal) and a teachers manual for ages K-5. Also a free coloring book for Kindergartners.
      I worked along side with other (contracted by me) sketch artists for Character development and graphic designers for faster color-up time.
      Maintained contact with Curriculum writer and a Book Print professor.

      Character development, Over 150 pages of custom graphic artwork. In addition to creating the book, I provided a free coloring book for Kindergartners and a PressKit for easier presentation of the characters.
    • Graphic Designer
      RK Stratman
      Wentzville, MO
      Jan 2010 - Nov 2012 (2 years 10 months)
      Designed custom apparel for Harley-Davidson dealers world wide.
  • Awards

    Convocation award; Dorothy and Sterling Mollett Art Award. 2010

    Salesman of the year award - 2019 - Southern Glazer’s Wine & Spirits

  • Industries
    • Advertising
    • Apparel
    • Entertainment
    • Food & Beverage
    • POP / Visual Merchandising
  • Skills
    • Account Management
    • Apparel
    • Art Direction
    • Character Design
    • Creative Suite
    • Design Research
    • Graphic Design
    • Illustration
    • Typography
  • Elsewhere on the Web
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  • On Coroflot
    @dani22esto, member since 2011
      • Followers 2
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