Danielle Saunders

Responsible for managing, promoting, and building the company’s brands, products, and services via all social media networks.

Key responsibilities include:

Deep knowledge of all social media platforms and available tools.
SEO strategy
Visual intelligence
Creative content planning
Copyrighting technique
Excellent writing skills
Customer service savvy
A strong aptitude for marketing and an awareness of the company’s overall marketing and branding strategy.
Ability to increase company's online presence
Report building & ROI analysis

Promoted to build and manage entire marketing department with accountability for product launch, digital marketing strategies, web design and maintenance, social media growth, email campaign management, event planning, direct marketing, Marketing Automation Software management, and data analysis.

Key responsibilities included:

Utilizing both B2B and B2C marketing, content marketing, online marketing, print ads, videography, social media, branding, events, and direct mail marketing for the company on a daily basis.

Assume overall responsibility for developing and maintaining the annual marketing plan for the organization while staying within the marketing budget.

Ensure that the appropriate structures, systems, competencies, and values are developed in order to exceed the goals of the annual marketing plan.

Work with and manage Marketing Automation Software to track, analyze, and report campaign results in order to modify and adapt successful strategies for return on investment.

Successfully establish, maintain, and manage cohesive brand identity for the company: website, blog, social media, marketing materials, and email campaign management.

Oversee the creation and management of online marketing campaigns utilizing Google AdWords, social media advertisements, and Google Analytics.

Organize and host large company events and trade show participation while establishing key influential partnerships throughout the industry.

Responsible for overseeing and managing a majority of the business operations for a company with an active client base of thousands.

Key responsibilities included:

accounts payables, accounts receivables, contract negotiations, licensing, audits, relationship management, internal organization, employee training, and report analytics.

Worked with and managed CRM software systems to organize client interaction and data while simultaneously automating the sales process.

Provided strategic and tactical marketing and operations guidance to a team of 4 with accountability for CRM management, inbound marketing strategy, SEO optimization, press release generation and distribution, storytelling, and company blog maintenance. Collaborated with President and Creative Director to ensure strategy aligned with company objectives.

Helped manage a multi-million dollar book of business with key accounts across the United States in the Corporate, Network, Film & Television industries, ensuring client satisfaction and business expansion. Key responsibilities included:

• Developed proposals and negotiated music synchronization and master use contracts with clients across multiple industries.

• Identified and implemented sales and account development strategies in alignment with new business opportunities and market trends.

• Sought and secured new client accounts.