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Industrial and Graphic Design
Viking Cues Manufacturing, LLC
Madison, WI
Apr 2014 - Present (12 years 2 months)
Pool Cue Design, Print and Marketing Materials Design
At Viking Cues I was played many different roles due to our small staff size, I was head of product design and was responsible for the design, development and programming of our cues manufactured in the USA, I was also the decal designer for our import line of cues. When I was not designing pool cues I was working on various different tasks and was always kept busy, as our marketing department consisted of myself and a videographer/ social media ambassador.
Daily Work:
Cue Design Sketch work
Cue Design CAD Work using Solidworks
Cue Renderings using Photoview 360
Cue CAM work using MasterCam for Solidworks
Custom Cue work to Customer Needs (Process is the same as above)
Prototyping
Import Cue Sketch work
Import Cue Line work using Adobe Illustrator and Photoshop
Photography of Cues
Photo Edits of Cues using Adobe Lightroom and Photoshop
Accessories Branding and Design (Apparel, Chalk, Q-Wiz, etc.)
Website Management and Content Creation
Seasonal Work:
Yearly Catalog Design using InDesign and other Adobe platforms
Quarterly Custom Cues Brochure using InDesign and other Adobe platforms
Monthly Retail and Distributor Sales Promotions ideational and marketing design using Adobe Illustrator and Web Platforms such as Mail Chimp
Monthly Physical Inventory Management
Yearly Distributor Website Creation for Mass Cue Sale