I worked quickly and diligently with the in-house marketing teams to develop and support the new CMO and bring a visual to her new marketing strategy, which supported all franchisees internationally in their local marketing efforts as well as the overall brand standards. I also helped move a new branding and packaging effort forward with a new cohesive look for the company’s high-end beauty products. I also developed internal presentation visuals and helped give the annual franchise tradeshow style and personality. While working with corporate on the branding materials, I was able to also design and develop my own materials to drive local traffic, including local promotions and redesigning promotional materials to communicate essential sales information to clients.
