Daniel Will

Working closely with the show organizers, I developed an edgy, rough design with brushed frame edges overtop of an array of participant brand images that were uniform in size and shape. The print element of the campaign included a poster, a postcard, three types of admission tickets and five various advertisements to be placed in industry magazines. My approach to the International Motorcycle Shows event campaign not only impressed the show organizers, but also satisfied the participants’ requirement of being featured equally.

• Art Direction
• Graphic Design
• Branding & Corporate Identity
• Photoshop
• Photographic Styling