Daniel Will

I worked with Hasbro to design and produce web banners which introduced the Lil’ Rocker Guitar on associated web placements. I also arranged a photoshoot, including styling and model casting, to provide specifically targeted photography which was uniquely aligned with the specific campaign. I created illustrations coinciding with the main product photo to create a harder rock feel without stepping out of the overall Playskool brand style guidelines.

• Creative Direction
• Graphic Design
• Web Design
• Photoshop
• Photographic Styling
• Illustration