Nestle Foodservice Group - Designed and directed the CPG packaging design projects for Stouffer's Red Box and Lean Cuisine. This design involved more than 280 SKU's and special promo events.
Nestlé Foodservice Group - Designed and directed the redesign project for Nestle', Ortega and Braum's Frozen Food Groups. This final redesign involved more than 180 SKU's.
Nestle Foodservice Group - Designed and directed the CPG packaging for Stouffer's Frozen Food Group French Bread Pizza line.
Nestle Foodservice Group - Designed and directed the CPG packaging design projects for Stouffer's Red Box and Lean Cuisine. This design involved more than 280 SKU's and special promo events.
Baby Foodie food label
Baby Foodie business flyer
Baby Foodie business flyer.back
Baby Foodie tradeshow signage
Baby Foodie Gift Certificate
Gold's Gym, Inc. - FitBox - Designed the enitre Gold's Gym, Inc. “FitBox” Boxing packaging. Final CPG line consisted of approx. 38 SKU’s to be sold directly to the retail consumer at WalMart stores and thru participating Gold’s Gym workout facilities.
Gold's Gym, Inc. - Designed the enitre Gold's Gym, Inc. retail packaging line. Final CPG line consisted of approx. 38 SKU’s to be sold directly to the retail consumer at WalMart stores and thru participating Gold’s Gym workout facilities.
NordicTrack CPG line - Directed and designed the new CPG line for the NordicTrack light exercise brand. This redesign consisted of approx. 100 SKU's, which were sold through the Sporting Goods department at SEARS stores nationwide.
NordicTrack CPG line - Directed and designed the new concept CPG line for the NordicTrack light exercise brand. This redesign consisted of approx. 100 SKU's, which were to be sold through the Sporting Goods department at SEARS and NordicTrack retail stores nationwide.
NordicTrack CPG line - Directed and designed the new concept CPG line for the NordicTrack light exercise brand. This redesign consisted of approx. 100 SKU's, which were to be sold through the Sporting Goods department at SEARS and NordicTrack retail stores nationwide.
REEBOK CPG line - Assisted in the direction and design of the new CPG line for the REEBOK light exercise brand. This redesign consisted of approx. 150 SKU's, which were to be sold through the Sporting Goods department at TARGET stores nationwide.
WEIDER CPG line - Directed and designed the new concept CPG line for the WEIDER light exercise brand. This redesign consisted of approx. 130 SKU's, which are being sold through the Sporting Goods department at SEARS stores nationwide. This project also involved the conceptualization of 4 total ideas before landing the final approved design.
IRONMAN Retail Package Redesign
IRONMAN Retail Package Redesign
IRONMAN Retail Package Redesign
IRONMAN Retail Package Redesign
MOXY Office - Retail packaging concept for the luxury level office product line.
MOXY Office - Retail packaging concept for the luxury level office product line.
VERSALite // Navigator Series
VERSALite // Navigator Series - Retail packaging concept for the flashlight industry. Covering approx. 20 different types and sizes of flashlights.
VERSALite // Expedition Series
VERSALite // Expedition Series
Macklin's ICE MELT - CPG package label design.
MY TOT CLOCK Product Design
Monte De Oro vineyards
Monte De Oro vineyards
Monte De Oro vineyards
CALYPSO RTD label concept - Design concepts to be used for a major, international distiller in their RTD label campaigns. Concept would be interchanged for various flavors and encompass label, POS, POP and CPG design formats for over 30 different products.
CALYPSO RTD label concept
Fragrances That Last Perfume Co.
gLike
CPG Package Design
Available
Freelance, Full-time
Dan Schaaf
Creative Director Dallas, TX