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Creative Director

Dan Schaaf

Dallas, TX
Available Now
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  • About
  • About

    Exploring the possibilities of a new and creative opportunity.

    A well-seasoned Creative Director, who believes that, it is second nature to put Team above Self. Whether I'm guiding others with a high-level vision, or rolling up my sleeves to get my hands dirty. I'm a maker at heart, but have experience in managing, mentoring and advocating a staff of talented creatives. I prefer giving direction over correction. I'm able to design for both print and digital...and beyond. I have the proverbial “whatever it takes” attitude and if I don’t know how to do it, I will jump in and figure it out.

    I look at every project, no matter its budget or scope, as an opportunity. I'm always questioning why something has to be done a certain way, just because that’s how it’s always been done. I love to challenge the norm but know how, where and when to give. Doing all this with my years of creative experience and skill. Working very closely with marketers, design and digital agencies and designated printing partners.

    Inspiring thought leader for the power of design, as a force for growth. Leading the development of brand identity, managing relationships with design agencies and supervising design production both on and offline. Apply my technical knowledge of the various print processes, to maximize the customer’s brand across various substrates, understand printer specifications, maintain accuracy under tight timelines, while driving project success and increase the customer’s ROI on the project.

  • Education
    • BFA Communication Graphics
      Edinboro University of Pennsylvania
      1978 - 1982
  • Experience
    • Creative Director
      Schaaf Creative Designs, Inc.
      Plano, TX
      Jan 2005 - Present (21 years 5 months)
      Bringing brand identity development to life. Creating money-making results for clients, such as: Pizza Hut/YUM; Int'l, Frito-Lay, PepsiCo, 7-11, 7-Excel University, Dallas ISD, SAIC, Halifax Engineering, Inc., NEC, NCH/Danco, Inc., Atmos Energy, Brinker Int'l (Chili's, Maggiano's), UltraExpeditions, Inc., Max Brenner Chocolates; NYC, Scary-Larry's Beer Co., Sales Benchmark Index, Trinity Rail, Inc., Taylor Hooton Foundation, Crossmark, Inc., NPC Int'l, Border Foods, Inc., Harbinger Fitness, Inc. Remington Health Products, LLC/Drinkables, Ansell Limited Gloves, Inc., FastSigns and other retail brands, markets and private/government agencies.
    • CPG Design Director
      ICON Health and Fitness
      Dallas, TX
      May 1999 - Jan 2005 (5 years 8 months)
      I was instrumental in creating international CPG identity and multi-channel brand development for the world class brands of WEIDER, Club WEIDER, REEBOK, NordicTrack, Gold’s Gym, IMAGE-WESLO spas, JumpKing Trampolines and Proform for retail clients such as Sears, WalMart, Target, Dick's Sporting Goods, Gold’s Gym and other retailers.
      Took charge of objectives and expectations of branding through hands-on creative development with design firms, at photo shoots and execution of technical design illustration.
      Dealt directly with brand managers, industrial designers, engineers, design firms, separators and printers to create proprietary, engaging and compelling design solutions, that increased sales and met category business objectives.
      Partnered with the General Manager, Vice President of Sales and retail contacts, in developing new brand strategies on large design initiatives. Maintained the development of brand identity equities, to ensure the brand’s personality remained consistent across each requisite channel.
      Dealt with and succeeded in creating projects through complicated and intensive processes with domestic and Asian vendors.
    • CPG Creative Director
      Walter J. Greene & Company
      Cleveland, OH
      Mar 1992 - Feb 1996 (3 years 11 months)
      Led a team of graphic designers, production coordinators and printers to create and develop cutting edge, strategically sound concepts for nationally recognized companies in their new packaging lines and printing efforts.
      In charge of designing and directing the international retail redesign projects for Lean Cuisine and Stouffer’s Red Box Packaging Division of Nestlé Frozen Food Group. These final concepts encompassed over 380 SKUs and were taken to a world-wide market launch, within a very strict budget and production schedule.

      Developed new retail packaging lines for the divisions of General Electric, USA and International; Universal Remote; Wilton Foods; TCI Communications; Glidden-Zynolyte Paints and others, utilizing the MacOS platform. Instrumental in upgrading and installing a linked network of computer workstations between Walter J. Greene & Company (Cleveland), Nestlé, USA (Cleveland), Schawk! Inc. (Chicago) and Landor (NYC).
  • Affiliations

    AIGA, BMAA, DSVC

  • Industries
    • Advertising
    • Food & Beverage
    • Publishing
    • Sporting Goods
    • Education
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Communication Design
    • Creative Direction
    • Creative Suite
    • Environmental Graphics
    • Graphic Design
    • Packaging Design
    • Print Design
    • Web Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @danschaaf, member since 2003
    • Following 1
    • Followers 6
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