Concepts for Marshall Amplification

Working with Marshall Amplification to define their target consumer in 2020, I envisioned the brand would need to diversify to attract a younger generation.

As Marshall’s core consumer demographic ages, I investigated methods to involve the next generation of Marshall fans. The concept of “growing” with the brand throughout childhood and into adult life was a strong motivation,

I designed a device aimed at KS1 school children, aged 4-7. “My First Marshall” helps to develop the child’s motor skills, and introduce them to concepts of sound and rhythm by using the devices’ knobs, buttons and central wheel.

Maintaining the brands core values, whilst projecting a “softer” image to appeal to a younger target audience was one of the key challenges faced.

Dan Smith
Designer at Scabetti Leek, United Kingdom