Darcy Hinrichs

• Led the UI layer of a company-wide digital rebrand, building color tokens, typography standards, and a component library in Figma including buttons, inputs, modals, and core UI components, built to WCAG accessibility standards.
• Migrated the icon system to a scalable Figma component built on Font Awesome libraries, eliminating designer dependency, reducing design debt, and building in flexibility for future brand evolution.
• Built a modular email component system in Figma and piloted the Knack plugin to publish it directly to the marketing team, enabling them to build and deploy templated emails independently.
• Restructured web and email layouts to leverage existing cross-platform marketing assets, cutting redundant production work and increasing team output capacity.
• Designed primarily for web, with campaign lead responsibilities that extended asset creation across email and social as well.
• Created original illustrations and packaging patterns used across product lines, web, and marketing.
• Art directed and designed campaigns for major licensing collaborations with brands including Disney and Warner Bros., navigating individual licensor brand requirements and approval processes throughout.
• Collaborated closely with marketing and product teams to keep visual output consistent as the brand scaled.