Darius Abulencia

I'm a Senior Creative Designer who sits at the intersection of brand strategy, design systems, and production efficiency. I care deeply about the integrity of a brand — building the guidelines, enforcing the standards, and making sure every asset that goes out the door reflects the same level of craft, whether it's a social post or a global campaign. I'm also a strong believer in using the right tools to do it smarter: AI-assisted workflows, data-backed A/B testing, and clear creative processes are as much a part of my toolkit as Figma and Adobe CC.

Over the past decade, I've worked across SaaS, fintech, and global events — at companies like WellnessLiving, Paysafe, and TrackTik — driving measurable results: 95% brand compliance across all channels, an 18% lift in click-through rates through AI-optimised creative, and 99% on-time campaign delivery across digital, social, motion, and print. I've led creative teams, managed freelancer networks, and translated complex product features into campaigns that actually generate pipeline.

I'm now looking to bring that same combination of brand rigour and creative momentum to an in-house team — ideally within a SaaS or tech company where design is treated as a growth driver, not just an output. If that sounds like your team, I'd love to connect.