Darlene Craven

Utilizing Adobe Creative Suites, designed compelling print and digital materials for clients.
Conceptualize, design, and delivery of multi-page publications for Google, Lehigh University, Yahoo, Cleveland Clinic and Volvo CE.
Partnered with Verizon and led the redesign/rebranding of marketing materials.
Established professional working relationship with clients through effective communication.
Piloted the design for Stanley Black and Decker’s marketing/sales materials resulting in a multi-million dollar contract.

Developed and maintained brand standards to drive client interest and revenue. Executed clean and compelling designs for marketing communications and production materials.
Conceptualized ideas using Adobe Creative Suites to enhance visual aesthetics. Met deadlines and requirements consistently.
Ensured brand consistency and visual appeal across all materials.

Lead field team to enhance department credibility, reliability, and accuracy through effective management and research collaboration with accounting department.
Develop marketing materials for PS Salons using Adobe Creative Suites, overseeing design and implementation of branding materials.
Establish “open-door” policy to provide superior customer service and act as subject matter expert for Regional and District Managers through training and support initiatives.
Spearhead accountability measures to identify and address inaccuracies, ensuring streamlined operations and improved performance metrics.
Direct team in creating comprehensive marketing campaigns, consistently meeting deadlines and exceeding client expectations.

Streamlined the design and production of Research publications using Adobe Creative Suites thereby saving time and revenue.
Proactively pursued technical and creative expertise leading to the promotion of Graphic Designer by traditional classroom instruction along with self study, seminar, periodicals, and text books.
Initiated the design and branding of the multi-million dollar Learning Center and Money Museum.