Dave Alford

Creative Director seeking new opportunity. Strong in packaging design that makes brands stand out on shelf. Self motivator that can handle numerous tasks at once.

Ran the day to day Graphic Department for Turtle Wax, Americas. Duties included, managing a team of creative artists, taking labels from concept to finished product that was marketable. Creating labels for Turtle Wax products, consumer as well as professional and CD-2 and Marvel Mystery Oil brands.
Worked with Insights, Marketing and Sales groups to gain better knowledge of how to go to market with the right design and the right message.
* Label Design
* Bottle and secondary package design.
* Gift pack and display design.
* Sales collateral.
* Photography.
* Art direction for TV and print advertisements and package images.
* Catalog design.
*Work with Asia Pacific and European divisions.

At track host for guests.
Built and executed B to B programs that increased brand awareness and company profitability.
Designed team and driver uniforms as well as car, hauler and equipment paint schemes.PR for driver, team and sponsor. Developed at track Gorilla Marketing plan that was executed at little to no cost.
Day to day liaison between sponsor and team.Part time spotter and fuel crew on race day.

Graphic designer for corrugated displays and boxes.