D. Meyers

The origin of my passion for advertising and marketing is probably rooted in my early exposure to TV and magazines. Being the youngest in my family, I was frequently subjected to content intended for older audiences. To me, it seemed like boring articles and programs were supplemented by interesting advertisements, rich in bold imagery, clever messaging, and punchy calls to action. I would dissect every advertisement I saw, routinely praising funny or heartfelt ads and criticizing those that missed the mark. Recognizing a practical application for my interest, my parents gave me books that celebrated the golden age of advertising. Those books, paired with my immersion in AMC’s Mad Men, solidified my desire to break into the industry.

In grade school, my academic strengths also reflected my passion, as I exceled in art and English. By my senior year, I was voted Most Artistic by my peers and my writing had been published in The Philadelphia Inquirer. When college rolled around, I made the difficult choice to major in Creative Writing. Although a Business degree seemed more relevant, I knew that a formal marketing education wouldn’t afford me the opportunity to hone my most valuable skills. After college, I was fortunate enough to gain practical marketing experience at the Philadelphia Film Society, which I leveraged to successfully wiggle my way into LightStream, the agency I call home.