David Melchiorre

Offering full service design direction, visualization and project management for a variety of industries.

• Innovated and implemented the visual strategy to create an inspiring customer experience in store.

• Established visual best practices across many store formats considering capacities, standards and assortment.

• Streamlined the process by changing the way that the seasonal and departmental visual guides were being developed. Reduced the timeline to create the visual guides and made fill counting an automated and more accurate process.

• Maintained calendar and scheduled key touchpoints with merchant & planning partners to support seasonal and department updates and initiatives.

• Led the store design innovation, partnering with store planning and merchant teams to develop many new store prototypes incorporating new and changing company initiatives.

• Piloted the development of self-checkouts, integrating right-sizing affected departments and the inclusion of new product categories including redesigning snacks and impulse in queue.

• Worked collaboratively with retail partner Local Host at integrating side by side concepts and designing the flow between portals.

• Responsible for designing new temporary and permanent fixtures throughout the store. Specifying all material and finishes for fixtures and implements in store.

• Maintained budget for capital/expense projects within department.

• Issued requests for quote, managed vendor quotes, vetting of prototypes and final approval for production.

• Managed fixture standards and maintained fixture and finish library.

• Managed a team of two associates overseeing the visual direction and guidelines for new stores, remodels and special projects.

• Led the store design process for Burlington’s latest prototypical store format.

• Redesign and optimization of fitting rooms for a better customer experience. Created a knock-down system able to adapt to many store formats while reducing costs of installation significantly.

• Redesigned customer restrooms and associate lounge for elevated experience specifying all FF&E.

• Redesigned cashwrap and backwrap for speedier transaction, increasing incremental sales and working with store operations developed a new return and layaway process and supporting fixtures. Checkout speeds increased 20%.

• Maintain store design and fixture guidelines for new stores and remodels. Specify and maintain library of all FF&E.

• Innovate on current store format and fixtures searching for improving upon opportunities to promote incremental sales, support merchant and overall company strategies and optimize store operations’ processes.

• Development of vendor shops for in store experiences.

• Work closely and in coordination with store planning, construction, store graphics, store operations, merchants, merchandise presentation and asset protection.

• Prepare store fixture plans, render full store environments and/or individual fixtures and provide design intent drawings for communication to client and vendor.

• Prepare bid documents, evaluate vendors, review and approve prototypes and production samples.

• CEO Award May 2018.

• Managed and maintained all aspects of shop design for all of Macy’s private brands across 600+ stores.

• Provide shop layouts for all new stores and remodels.

• Design shop environments appropriate to the identity of each unique private brand including all fixtures, branding elements, architectural finishes for new brand launches, re-designs of existing brand shops, fixturing to support new product initiatives, etc.

• Collaborate with merchants, visual team and merchandise execution to understand the product needs and marketing to support seasonal campaigns. Collaborate with architects and store construction.

• Shop and fixture design illustrated through mood boards, renderings, design intent drawings and finish sample boards. Provided pertinent engineering details while value-engineering.

• Prepare bid documents, vet manufacturers, installers and carriers, manage vendor quotes to keep project within budget. Approve material samples and fixture prototypes.

• Responsible for selection of fixture manufacturers, installers and carriers for seamless execution of projects.

• Write purchase orders and manage $3-6M budget for all department capital/expense projects.

• Management and communication of project schedules, fixture vendors, construction and installation teams, carriers and stores, punchlists and follow through until project completion.

• Maintain fixture, finish and material libraries for all brands.

• Supported stores in best practices training.

• Managed a team of two associates

• Redesigned full brand in-store experiences for Alfani, American Rag, Hotel Collection and Material Girl including all fixtures, floor & wall finishes, lighting, integration of marketing and Omni-channel integration experiences starting with Herald Square flagship remodel. Scaled down solution for chain rollout.

• As Creative Design Director met with clients to obtain scope of project, develop design solutions and communicate through sketching and rendering the creative vision calling out for material and important aesthetic and structural details for client approval.

• Worked with internal engineering team to develop production drawings. Review and approve drawings consistent with vision. Manage engineering schedule for on-time project completion.

• Create proposals and scheduling along with keeping track of the entire scope of the project and making sure that all deliverables are met.

• Internally review and approve samples and finishes before being sent to client

• Track customer approvals and revisions.

• Liaison between the client and the internal engineering team and management to make sure that information is passed smoothly and to give a single point of contact for the customer.

• Six months on-site at Nike headquarters to redesign Nike Fieldhouse stores working with Nike’s internal team. Designed fixtures and spaces working with Nike’s standards created brand right solutions unique to seven stores internationally.

• Complete fixture takeoffs and schedule for seven US and International stores. On-site for five of the installations to work through any issues, manage the installation team and create and maintain punchlist.