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Vortex Optics - Crossfire Binoculars

Create a new binocular design for the Crossfire line. Main goal is to move to a new manufacturer while also upgrading the performance of the optical system.

My goal was to update the styling of the lowest cost line, pulling design cues from the highest end model to establish a top down visual brand language.

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David Schwalbach
Lead Industrial Designer Milwaukee, WI