Jessica Lee

• Illustration & hand lettering for editorial, packaging, or products
• Textile/surface pattern design
• Apparel/accessory graphics
• Product design (headwear, cold weather, jewelry, school/office supplies, mobile phone cases, etc)
• Trend/market research & seasonal design/trend presentations
• Create and maintain technical packages with placement and measurement call-outs

• Own and lead product designs and technical process throughout the lifecycle of various school and office products (including all PLC and CPG products) from trend research and design development to creating and maintaining production files for trials and final production. Products include binders, dividers, folders, planner stickers, preprinted card and label products, Ultra Tabs, and print-to-order stationery products.
• Provide art direction to Jr. Designers and delegate work as needed.
• Create original artworks or update existing graphics for various school and office products.
• Product photography (photo staging, art direction, and photo editing).
• Present seasonal market trend research to the marketing and sales teams.
• Design marketing print collateral based on Avery brand guideline.
• Create graphic assets for trade shows, online advertising, social media, Avery WePrint web pages, and Amazon/Avery e-commerce stores based on Amazon style guide.
• Create simple animations such as GIFs to build more online presence for Avery.
• Manage projects and deliverables via Workfront.
• Create in-house mock-ups for packaging and various Avery products for quantitative research or internal/sales meetings.
• Collaborate with the marketing team, copywriters, R&D team, engineers, and consumer insights team as needed to ensure efficiency, consistency, and design/strategy alignment with all project requests.
• Create and maintain process maps or style guides for various products.
• Create and maintain faceprint, backprint, lit sheet, and instruction sheet artwork files for flagship products.
• Develop and maintain healthy working relationships with external design agencies and independent artists.
• Clients include: Amazon, Staples, Office Depot, Target, and Walmart

• Created original artworks or updated existing artworks for prints and patterns, hardware, embroidery, patches/appliqués, jacquard knit development.
• Seasonal market trend research.
• Collaborated with the art director to design and developed headwear, woven scarves, and cold weather accessories for men and women.
• Created and maintained detailed tech packs with placement and measurement call-outs for sampling and final production.
• Daily communication with the New York office and main office/factory in China.
• Clients include: Forever 21, rue21, and Cotton On

• Created original artworks or updated existing artworks for prints and patterns, hardware, embroidery, patches/appliqués, jacquard knit development.
• Designed and developed headwear, cold weather accessories, iPhone cases, jewelry, packaging, hangtags, and labels.
• Managed and lead biannual trend and design presentations for Dillard’s (Dillard's cold weather, Solaris, Cremieux, Cremieux Jeans, and Trev Vero).
• Collaborated with merchandisers and creative director to create seasonal trend and design presentations.
• Sourced fabrics and trims.
• Created and maintained technical packages with placement and measurement call-outs for sample and final production.
• Managed projects and deliverables via Basecamp.
• Assisted the marketing design department by editing and retouching product photos.
• Clients include: Aeropostale, Alpinestars, Billabong, Calia, Dick’s Sporting Goods, Dillard’s, Element, Famous Stars & Straps, Fox, Life Is Good, Neff, Reebok, RVCA, Sanuk, and Zumiez

• Seasonal market trend research.
• Created original artworks or updated existing prints and patterns.
• Lead accessory designs and technical process throughout the lifecycle of various products such as headwear, cold weather accessories, and promotional items from trend research to creating and maintaining CADs/tech packs for sampling and final production.
• Maintained daily communication with overseas factories.
• Sourced fabrics and trims.
• Clients include: Athleta, Alpinestars, Brixton, DC Shoes, Element, Hot Topic, Hurley, Monster, Nixon, Oakley, Roxy, RVCA, Stussy, Troy Lee Designs, Volcom, and Wilson Latin America