Ashley Day

Led Amazon Basic Care Brand launch on Amazon, maintaining brand style guide and creating various digital assets. Developed and managed digital content for ACO skincare in collaboration with marketing and legal teams. Documented processes and trained onboarding designers, ensuring consistent quality across projects. Maintained digital asset management (DAM) system with appropriate tagging, structure, and communications to streamline workflow and ensure accessibility of assets.

Created customer-specific point-of-purchase displays, advertising materials, and package designs to drive sales of store-brand medicine. Collaborated closely with sales, marketing, and regulatory affairs teams to ensure compliance and effectiveness of marketing materials.

Designed package artwork and labeling components while adhering to regulatory requirements. Ensured consistency and accuracy in artwork based on customer direction and brand guidelines.

Collaborated with editors, account managers and members of the publishing team to ensure the excellence and integrity of print products within established templates and schedules. Produced press-ready electronic page files with Adobe InDesign and Acrobat. Color-corrected and manipulated images in Photoshop. Participated in critiques and incorporated feedback from other designers. Prepared and presented redesign concepts to clients.

Conducted precise packaging and print production design work, including die drawings, structure comps, and prototype samples. Managed packaging graphics, typography, line art, and digital retouching, along with executing electronic production on direct mail inserts.

Designed and executed page layout of middle and high school textbooks as well as related print and multimedia supportive materials. Worked with 1, 2 and 4 color printing processes. Collaborated with editors, photo researchers, illustrators, photographers, and production team to produce pages from concept to completion including press checks.