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Graphic Designer and Branding Liaison
Tallahassee, FL
Jan 2020 - Present (4 years 9 months)
• Drove company brand identity through Implementation, refinement, and ensuring the accuracy of the Community Co-op Market (CCM) brand throughout all materials from Ads to Membership cards, and in-store memos while acting as brand identity liaison in conjunction with co-brand marketing team at NCG to.
• Lead all Marketing projects, including but not limited to day-to-day communications via social media, a weekly digital newsletter, board communications, advertisements, and website content updates.
• Authored original written collateral for website and digital newsletter on weekly basis.
• Directly participated in high level planning for many long-term projects, taking lead in establishing programs for website redevelopment, producing COVID-19 operating procedures and response, streamlining SOPs for communications and signage needs, donations program and implementation, Healthy Food Access Membership program, Member Rewards, Curbside Pick-up, to name a few.
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Freelance Graphic Designer * d.b.a
d.b.a. Diane Bass Design
Jan 1998 - Present (26 years 9 months)
• Aided a range of clients to develop bespoke designs, including custom logos, web banners, book jackets, posters, and flyer graphics. Assessed clients and/or project needs to tailor design process to fit commission.
• Developed project schedules to maintain forward momentum and facilitate smooth workflow between designer and client. Assisted on redeveloped brand concepts for multiple clients.
• Collaborated on concepts, and Illustrated T-shirt designs for small, Tallahassee-based online shop.
• Completed various other projects, include digital photo restoration, web concept design, Alpha and Beta reading for novels and screenplays and more.
• Managed Social Media for personal profiles, with an emphasis on curating resources for design inspiration and education.
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Graphic Designer and Branding Assistant * New Leaf Market Co-op
Diane Bass Design
Tallahassee, FL
Jan 2009 - Dec 2019 (10 years 11 months)
• Responsible for carrying out and refining company brand.
• Designed collateral including large format color posters and banners, flyers, periodicals, quarterly newsletters, print and digital ads, infographics, in-house flyers, and shelf signage.
• Composed articles and ad copy, on an as needed basis. Assisted with managing Social Media.
• Collaborated with Branding Director, and multiple outside consultants on interior design and implementation for second location.
• Assisted on generating in-depth brand guide in preparation for a second location.
• Acted as key consultant on logo and website redesigns.
• Responsible for developing and maintaining schedules for multiple design projects at various stages of completion.
• Completed bookkeeping and tracking of promotional materials such as coupons and promos.
• Assisted with quarterly planning, hiring, and performance reviews for department.
Interim Marketing Manager — Nov. 2014–Jan.2015
o Supervised In-store Outreach Coordinator, who handled all in-store demonstrations and coordinates seminars, and Community Outreach Coordinator, who coordinated with three community partners to arrange for New Leaf Market Co-op coverage at a variety of community events in and around Tallahassee.
o Handled all marketing requests, which range from reprinting existing signs and flyers to designing a new promotional program to entice vendor advertising in-store.
o Saw to all regular social media postings, responses and monitoring.
o Held weekly Marketing Department meetings to receive updates from Coordinators and discuss upcoming events. Attended bi-weekly Manager meetings to aid in planning for a second location, scheduled for 2016. Maintain regular schedule for all ads, flyers and newsletters.