Darryl Collins
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About
Summary
Authenticate resourceful creative coach. Highly skilled at developing team members to grow artistically which results in innovative brand expression. Strengths include an exceptional sense of design comprehension. Driven to create elegant and accessible design communications. Effectively cultivated creative teams to engage with cross-functional teams. Dynamic communicator. Most recently presented creative strategies and rationale to all levels within the organization.
Key Skills:
Extensive experience managing creatives in building brand awareness.
Thorough understanding of effective brand design communication.
Project management experience in developing timely creative solutions.
Thoughtful knowledge of customer and consumer psychology.
Team originated with a high regard for building brand equality and loyalty.
Bachelor of Fine Arts BFA, Illustration/Design
College for Creative Studies, Detroit, MI
Design Experience:
dcHAUS Design Works - Brand Design Expert and Creative Director, (current)
Exofficio - Visual Creative Design Manager Seattle, WA 2015 to June 2017
Elevated the Exofficio brand expression through intentional art direction while expanding the creative look and feel of brand marketing assets.
Oversaw the development of all visual creative including print, video, and web.
Led the creative department through positive coaching of designers and copywriters.
Energized the look of the visual assets by developing a robust brand strategy.
Forecasted and managed the creative budgets and expenses.
Developed timelines, budgets, and guidelines for all studio and lifestyle photography.
Manage external relationships with photographers, freelance designers, and print vendors.
Collaborated with the marketing team for the build out of seasonal marketing initiatives.
Developed stories for seasonal lifestyle photography
Updated and refined creative and marketing touch points for the top selling product.
Increased direct online profits by reimagining all the seasonal direct to consumer catalogs.
Crackerjack, Adobe Creative Suite, proficient in Microsoft Word, PowerPoint with strong grasp of visual design. -
Education
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BFA Design/IllustrationCollege for Creative Studies1990 - 1994
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Experience
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Creative Coach / Designer / Brand Design ExpertJun 2017 - Present (9 years)I am a resourceful creative leader. Highly skilled at developing team members to grow artistically which results in innovative brand expression.
I have an exceptional sense of design comprehension. I am driven to create elegant and accessible design communications.
I am capable of effectively engaging with cross-functional teams. I consider myself a dynamic communicator who is able to effectively present creative strategies and rationale to all levels within the organization. -
Visual Creative Design ManagerSeattle, WA2015 - 2017 (2 years)Transformed a stagnant design department into a highly effective and profitable team. Built brand design standards and created processes to ensure all assets were brand appropriate. Established and enforced brand voice. Partnered with retail leadership teams to ensure visual merchandising standards, partnered with design team to build a holistic premium user experience, and partnered with social media team to craft cohesive posts that reflected the brand vision.
Built strong relationships with leadership and product teams to implement cohesive brand programs. Fostered and led execution of user-centric design approach.
Reinforced brand vision by overseeing seasonal video and photoshoots to highlight product stories and engage customers on social media and other digital platforms. Partnered with vendors to produce brand appropriate design content for end users. Managed all aspects of brand design. Promoted a creative culture throughout the brand. Identified strategies to engage design and implemented design based on rationale that inspired users to explore the brand further.
Established rational brand storytelling. Ensured vendors adhered to brand guides that supported Exofficio brand strategies. Adhered to and met all deadlines set for each project as determined by weekly and master production calendars. Built strong relationships with photographers, outside agencies and cross-functional teams. Oversaw team projects and workload, managed timelines and budgets.
Managed creative direction for the team from concept through project completion for all branded print, digital and CPG packaging. Provided leadership and mentorship for designers and content specialists. -
Associate Creative DirectorSeattle, WA2013 - 2015 (2 years)Oversaw the entire creative process for AT&T Lifecycle Base Management and AT&T Wireless Acquisition from concept development through to production.
Managed a team of Art Directors and Copy Writers on integrated digital and print campaigns that were featured in national and regional AT&T marketing channels. This included promotional emails, letter packages, banner ads and MSM videos.
Spear-headed collaboration between the creative and account teams to ensure client satisfaction and timely delivery.
Supervised the re-designed of AT&T mobile newsletter which now averages an 89% open rate.
Ensured excellent client relations with Hacker’s biggest client AT&T, while growing Lifecycle Base Management business. -
Creative Services Manager, Brand and MarketingBellevue, WA2011 - 2013 (2 years)Clearwire, Creative Manager for the CLEAR® Brand
Brand Marketing Group, Bellevue, WA June 2012 to Present
Led the team in the creative process of redefining the CLEAR brand for retail and online channels. Redesigned packaging, POS materials, on-line and print media to better appeal to the target consumer.
Managed brand development by supervising multiple ad agencies and outside vendors. Ensured designs were in-line with the CLEAR look and feel and that they elevated the CLEAR brand.
Designed high visibility packaging for the CLEAR brand. Developed seamless work flow solutions for brand and marketing collateral.
Managed print production timelines and targets in an effective manner. -
Starbucks, Consulting Art Director and Business ManagerSeattle, WA2011 - 2011Starbucks, Consulting Art Director and Business Manager
License Packaging Group, Seattle WA September 2011 to June 2012
Led the art direction and business management of licensed packaging design firms.
Maintained cohesive synergy between the Starbucks Brand and outside design firms. Presented Starbucks brand guidelines to vendors and designers.
Liaison between Starbucks marketing department and outside design firms.
Developed creative brand solutions for licensed vendors that adhered to Starbucks CPG brand standards. -
Senior Graphic DesignerSeattle, WA2009 - 2011 (2 years)Tommy Bahama, Senior Designer
Creative Services Group, Seattle WA, April 2010 to April 2011
Developed effective visual personalities for all Tommy Bahama brands.
Led in the creative development of promotions and advertising.
Created original designs and illustrations for retail packaging and displays.
Produced layouts for packaging, folders, email campaigns, invitations, POS, photography, and all print production. Designed brochures, direct mailers, invitations, holiday promotions and global promotions. -
Senior Graphic DesignerSeattle, WA2002 - 2008 (6 years)Starbucks Coffee Company, Senior Designer
Global Creative Group, Seattle WA, February-2002 to July-2008
Created original designs and art for national and international Starbucks including POS collateral and gift cards. Produced award-wining art for coffee stamps, coffee bags, and music CD compilations.
Developed effective visual personalities for Starbucks retail brands.
Developed packaging solutions for retail channels and licensed stores.
Maintained the Starbucks brand by designing and illustrating in-store mural art. Worked with design management and print production to integrate Starbucks brand standards in photography and visual design.
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Awards
Best of show regional Print 02
Best of show Seattle Design
ProFinder’s Best of 2017 -
Affiliations
AIGA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@dchausstudio, member since 2008
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Following 10
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Followers 7
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