Carrie Peters

in all daily activities and issues as well as product development, sourcing, purchasing of special projects. Analyzing of reports product summaries and dossiers market analysis and identifying current trends in skincare. Providing quality assurance through prototypes, mockups, print and production proofs. Oversee the development of marketing materials, in charge of vendor consultations, graphic design, copy creation, rate negotiation, and PO requisitions. Proactive collaboration with vendors, graphic artists, and buying team from project start to finish. M A R K E T I N G D I R E C T O R

Created, launched, and designed new company website and continually updating and keeping relevant. Commission artwork negotiate costs, usage, oversee negotiations and follow through until final sale. Developed overall marketing program and achieved profit margin and sales objectives increasing revenue by 50%. Responsible for coordination of all trade shows, art exhibitions, and private events including budget, décor, and marketing. Creatively directed and currently manage all social media channels.

of Business in Marketing

Google Ads/Analytics/Ad Words in Motion Club

Spearheaded all administrative aspects across departments (Marketing, Media, Art/Creative), assessed and approved artwork & creative mechanicals, and supported product branding/rebranding processes. Provided integral support to product launches, market identification and research, and consumer data collection/analysis. Created questionnaire to assess the effectiveness of 9 distinct products collected and translated external data (Nielsen Data, etc.). Produced weekly content for 2 corporate websites, 9 brand sites, and 45 social media profiles. Launched two monthly newsletters to promote communications across departments on market trends and news. Established first social media campaigns, leading to a 38% increase in digital viewership, and 56% increase in Facebook shares, and a 30% increase in Twitter and Instagram visibility.

Directed development of B2B and local marketing programs that drove incremental annual sales and membership. Organized, evaluated, and rolled out private label, retail program resulting in a 40% sales increase in the three months. Developed and implemented consumer research designed to improve the results of our sales promotions and events. Created and managed websites and social media accounts and grew awareness by over 50% in one year. *Developed and implemented promotional, sponsorships, and community relations events. [email protected] hwww.linkedin.com/in/carrie- peters-6a24b520/ CONTACT Proactive, dedicated creative manager with 15+ years' experience overseeing projects, coordinating designs and marketing events, and facilitating executive & departmental operations. Highly capable of launching design and process improvements to promote workflow, brand and market credibility. Advanced ability in collaborating with high-level executives and creative teams in support of administrative and creative functions. Success in orchestrating revenue-generating products and initiatives in fashion, print and consumer products industries. Organized, adaptable and deadline oriented. PROFILE M A R K E T I N G M A N A G E R