Dania Davey

•Interpreted the company vision as the leader for graphic design decisions to identify and define market trends, creative requirements and corporate branding, for all product lines at 35,000 sq. ft. home décor showroom.
•Coordinated with senior management to build and implement graphic style, signage, email templates and photographic library ensuring consistency and streamlining the design process.
•Developed marketing calendar for promotional schedule, utilizing Cloud-based tools.
•Worked with the web development team in the design, curation and maintenance of company desktop and mobile websites, enhancing user experience and increasing customer views across all devices.
•Directed the creation of website content structure to highlight the company’s unique range of offerings; wrote and edited original copy for both websites, as well as, daily and weekly advertising copy.
•Created social media and email copy; engaged clients and influencers on Instagram, Pinterest, Facebook.
•Edited, selected and retouched photos to maximize best lighting, color accuracy and digital quality so products were portrayed attractively on the web, in print, in store catalogs, signage and hang tags, gifs and videos.
•Calibrated all aspects of production, including preparing final designs by checking and approving color, copy, text format, and image scaling for presentations, print and digital design.
•Curated monthly product offerings and photography based on thematic editorial guidelines for magazine features.
•Maintained deadlines and prioritized workload; coached and mentored junior graphic designers.