Deborah Nall

• Oversee all aspects of print production for various brands including retail, fashion, and consumer products, working closely with art directors, interns and vendors to prepare and release print-ready files for printing.

Clients include: Revlon, John Hardy, Tamara Mellon, Lands End, DFS, Worth, Almay, Carlo Pazolini, Hartmann

• Creative concept collaboration through production on branded collateral including invitations, catalogs, brand books, visual merchandising, customized USB drives, point-of-sale materials, and packaging such as shopping bags and boxes.
• Oversaw all aspects of print production for various brands including retail, fashion, and consumer products, working closely with art directors, interns and vendors to prepare and release print-ready files for printing.
• Produced color critical retouching of artwork including CGI for global color profile standards.

Clients included: ROXY and Diane Von Furstenberg, PEPSICO, Moda Operandi and 10 Madison Square West.

• Proactive approach to creative problem solving by researching and discovering new and innovative techniques that are brand right, understanding the demands of top tier luxury brands by executing to utmost detail, conveying the full level of refinement necessary for the brand’s standards and evolution.
• Oversaw all aspects of print production for luxury brands including high-end fashion, jewelry, fragrance and cosmetics clients working closely with in-house studio and third parties to prepare and release print-ready mechanical files for national and international media including language versions and newspaper insertions.
• Supervised, directed and managed in-house studio, junior production staff and interns workflow to drive and complete time-sensitive project requests from art directors and clients.
• Worked with domestic and international vendors and responsible for over $700,000 in annual print buying and attended press checks to ensure print quality.

Clients included: Christian Dior, Harry Winston, Dolce & Gabbana, Calvin Klein, Coty, Givenchy, Fendi, Viktor & Rolf, Alexander Wang

Senior Print Producer
April 2007 – October 2010
• Collaborated with art buyers, digital and broadcast producers to create fully integrated campaigns.
• Oversaw all aspects of print production working closely with in-house studio to prepare and release print-ready files to publications and vendors including static and digital out-of-home installations.
• Managed paper purchase program that included post-consumer content, FSC, SFI and PEFC requirements for paper mills, merchants and printers.
• Partnered with a select team to write and launch internal innovation blog utilized by creative teams.

Clients included: Diego (Smirnoff, Cuervo and Ciroc), Cadbury Adams (Trident, Halls, and Stride), Schick; JetBlue; Johnson & Johnson (Band-Aid and Listerine), Nestle (Stouffers); HSBC; Deckers (Simple Shoes, Mozo and Tsubo)

Project Lead and Integrated Producer of JunkWasteTrash
April 2008 – October 2010
• Founding member of environmental sustainability group that interfaced with WPP Climate Champion and internal departments including IT and public relations.
• Collaborated with creative and digital teams to produce interactive digital projection installations, large-scale art murals, Earth Day events and bike powered neon signage.
• Consulted on new business pitches and RFPs related to corporate social and environmental responsibility.
• Implemented global initiatives including JWTree, Green Mornings, GreenDisk techno-trash recycling program and duplex/double-sided printing.

Member of the My First Book team
http://www.facebook.com/pages/The-My-First-Book-Project/359166537273

• Produced variety of print and out-of-home campaigns including million+ advent calendar-type inserts, lenticular bus shelters and spectacular billboards.
• Extensive retouching experience and color correction including CGI.
• Printed numerous direct mail utilizing unique techniques such as liquid foil for over one million pieces working with mailing houses to maximize fulfillment and distribution.
• Produced custom premiums including golf umbrellas, footballs and soccer balls, and apparel.

Clients included: Nike, Jordan, ESPN, Sharp, Multiple Sclerosis Society, Coca-Cola

• Directed annual report production including photography, layout and post-production.
• Coordinated estimates, paper dummy books and comps, ink drawdowns, press proofs, final mechanical release, blue-lines, finishing, fulfillment and distribution with vendors.
• Utilized various printing techniques including hexachrome and florescent inks, stochastic screening and film lamination for uniquely designed pieces.

Clients included: iStar Financial, The Mills Corporation and Genworth Financials

• Responsible for client event promotions partnering with an advertising staff of 24 from concept through production to delivery of final piece to high-end luxury clients.
• Managed all in-book special advertising sections and inserts, working closing with in-house design team.
• Sourced paper stock samples and offset printing finishing options to maximize budgets.

• Conceptualized and designed catalogues, working with department teams to ensure consistent design and accurate representation of pieces available for auction.
• Produced auction catalogues through photography, layout and printing while interacting with clients.
• Prepared estimates and timelines, quality checked mechanicals, maintained budgets and schedules.

• Managed all production operations including budgeting, imposition, traffic materials, deadlines, pre-flight files, proof approvals, paper purchasing, web press checks, and circulation including BRC cards.
• Trained and supervised team of design and production freelancers, assistants and interns.
• Worked closely with editorial and ad sales team regarding pagination and advertising placement.