Doran D. Ertek

Hunter College, New York, NY Certificate in Marketing

Retail Design and Consulting Firm Creative Director / Project Manager * Spearheaded designs for numerous iconic national brands and firms including Macy's, Sephora, Dillard's, Ulta, Kohl's, Lowe's, CVS, Wal-Mart, Home Depot, Coke, Pepsi and Best Buy * Slashed store fixture costs to $50K by engineering various parts for production at Bare Minerals Sephora Account launched on the East Coast * Fostered good relationships with clients and initiated conversations to secure approvals for prototype products, follow-ups, and final launches * Managed issues to reach agreement among stakeholders, clients and product owner * Acted as the figurehead for new designs, both for the internal concepts and the primary contact for queries regarding production * Drove down costs from $550K to $450K on Anastasia Account Project by implementing in-person client servicing and value engineering * Coached and provided quality control for over 120 Sephora stores with cross-disciplinary teams, achieving optimal performance while delivering quality POP parts and fixtures, on time and within budget * Drafted business requirements, pin-pointed areas of uncertainty, proffered and implemented solutions, and secured buy-in from relevant stakeholders * Managed features through development and reviewed deliverables before being rolled out for production * Enhanced development team of five, through training and exposure to new job functions and precepts on Macy's Impulse Beauty sections * Provided vendor management services, applied creative as well as technical expertise to multiple departments, and assisted with system diagnosis and troubleshooting * Contributed creative leadership to Macy's Impulse Beauty section to rebrand the store layouts and orchestrated over 75 store launches on the East Coast * Created strategies across Kohl's "Travel to go" campaigns that implemented over 150 storefronts acros...

POP and Advertising Marketing Agency * Developed and delivered multiple design projects for high-profile clients including Gillette, Pepsi, Ralph Lauren, Polo Sport, Diesel, Saks Fifth Avenue * Communicated directly with C-level staff and Board of Directors in administering updates, execution and results for every project in the territory * Coordinated and facilitated communication between external stakeholders, engineers and freelancers, as well as internal stakeholders in related departments such as Sales, Purchasing, and Production * Generated and delivered color rendering presentations, engineering drawings, mockups, prototypes, and sales presentations * Supported Sales Department with review of designs, engineering, and project costs prior to presentation to clients * Executed troubleshooting process between Corrugated and Permanent Design Departments for fabrication of displays. PREVIOUS EXPERIENCE