Freelance Designer

Denise Sanders

Houston, TX

Available Now

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About

About

Experienced Graphic and Product Designer in the consumer goods industry, having expertise in Graphics, Logo Design, Branding and Identity, Packaging, Point-of-Purchase, Pre-Press and Adobe Creative Suite

My skill set includes:

Design

• Adobe Illustrator, Photoshop, and InDesign

• Mac systems

• 3D modeling softwares

• Present concepts that meet marketing objectives

• Strong sense of fashion, color and design

• Openness to accept constructive critique

• Work with tight deadlines and in fast paced environments

• High energy, strong work ethic and driven

• Strong verbal communication skills

Project Management

• Strong organizational and multitasking skills

• Ability to take any project from concept to execution and maintain quality and accuracy throughout

• Communicating and tracking all necessary vendors/contacts for projects realization

Range of products:

• Food and beverage packaging

• Toy and craft product and packaging

• Printed paper coloring products

• Licensed and non-licensed stationery

• Art products

• Gardening products and packaging

• Melamine products

• Food storage products and packaging

• Screened textile products

• Brochures & collateral

• Catalogs

• Point-of-Purchase displays and their graphics
Education
- BS Industrial Design
  
  Georgia Institute of Technology
  
  1993 - 1997
Experience
- Freelance Designer
  
  TAFFY creative
  
  Montgomery, TX
  
  Jul 2015 - Present (6 years 10 months)
  
  Experienced Graphic and Product Designer in the consumer goods industry, having expertise in Graphics, Logo Design, Branding and Identity, Packaging, Point-of-Purchase, Pre-Press and Adobe Creative Suite
  
  Recently worked on CPG products for Buc-ee's and others
  
  Range of products:
  • Toy and craft product and packaging
  • Food packaging and branding
  • Licensed and non-licensed stationery
  • Art products
  • Gardening products and packaging
  • Melamine products
  • Food storage products and packaging
  • Screened textile products
  
  Design
  • Adobe Illustrator, Photoshop, and InDesign
  • Mac systems
  • Microsoft Office softwares including Word, Excel, PowerPoint
  • 3D modeling softwares
  • Present concepts that meet marketing objectives
  • Strong sense of fashion, color and design
  • Openness to accept constructive critique
  • Work with tight deadlines and in fast paced environments
  • High energy, strong work ethic and driven
  • Strong verbal communication skills
  
  Project Management
  • Strong organizational and multitasking skills
  • Can take any project from concept to production and maintain quality and accuracy throughout
  • Communicating and tracking all necessary vendors/contacts for project realization
- Senior Designer
  
  Peachtree Playthings
  
  Marietta, GA
  
  Oct 2007 - Jul 2015 (7 years 9 months)
  
  Managed the creative content for brand lines of consumer products translating customer objectives into creative strategies
  
  • Designed products, branding, graphics, packaging, ad campaigns and brochures
  • Synthesized feedback from product managers, sales executives and customers to create distinctive pieces under extreme time constraints
  • Managed concurrent projects in different stages and teamed up with Chinese production to meet crucial print deadlines
  • Conducted trend research and developed new product lines, SKUs
  
  Product lines included:
  Deco Frenzy - sold to Michaels, Justice
  Disney & Marvel Light & Sound Banks – sold to Costco, TRU
  Fashions You Color™ – sold to TRU, Hobby Lobby, AC Moore, Kohl's
  Fashionably Me!™ – sold to Hobby Lobby
  Say Yes to the Dress – sold to TRU, Walmart.com
  Magic Towels™ — sold to Dollartree, Dollarama, Michaels
  disposable party ware — sold to Dollartree, Dollarama
  plastic storage containers — sold to Dollartree, Dollarama
  Itaja Organic Sugar product – sold to Costco
- Freelance Design Consultant
  
  self employed
  
  Holly Springs, GA
  
  Jul 2005 - Sep 2007 (2 years 2 months)
  
  Worked with an array of clients to produce new products and concepts
  • Generated new packaging concepts and displays for companies’ client bases and corporate initiatives — MeadWestvaco, Go Plastics
  • Created concepts of packages facilitating new technologies by working with marketing and focus groups — MeadWestvaco
  • Designed and refined packaging and Point of Purchase solutions for companies and their clients — Lift Creative
  • Developed branding through exploration of product uses, target markets and cultural themes
  • Created ads and brochures promoting products and brand — The Home Depot
  • Designed and created displays and their artwork for retail and tradeshows — Philips Design
  • Developed new displays for product rollouts by working with Brand Managers, Account Managers and Product Designers — Philips Design
  • Produced, edited and priced marketing collateral for specific retail markets — Packaging Atlanta Corporation
  
  Sample Clients included:
  · MeadWestvaco
  · Packaging Atlanta Corporation
  · Philips Design
  · The Home Depot
  · Go Plastics
  · Lift Creative
- Industrial Designer
  
  Display Industries
  
  Norcross, GA
  
  Jul 1998 - Jun 2005 (6 years 11 months)
  
  • Designed point-of-purchase and packaging products for marketing initiatives
  • Produced catalog-quality 3D renderings for selling and manufacturing purposes
  • Generated marketing collateral pieces from brochures to catalogs for Coca-Cola, Pepsi and others – tasks included conducting product photoshoots to retouching, designing layouts, overseeing pre-press and print production operations
  • Created/maintained a style guide database of numerous clients’ branded artwork
  • Collaborated with product managers and vendors to create and proof production art, custom parts and colors
Awards

United States patent #6978888

Bottle carrier with handle and pull tab

Issued August 25, 2004

A carrier for a plurality of beverage containers has a carrier body, means for hand carrying the carrier, and pull tabs. The carrier body has an outer periphery and defines a plurality of container openings with one container opening for each beverage container of the plurality of beverage containers. There is a plurality of pull tabs with one pull tab for each container opening of the plurality of container openings. Each pull tab extends from the outer periphery to an associated container opening and is connected to the associated opening by perforations extending from the associated opening to the outer periphery so that pulling the pull tab separates the body at the associated opening creating a path for container removal.
Industries
Skills
Elsewhere on the Web
- n
On Coroflot

@denisesanders1, member since 2015
- Following 3
- Followers 3

Fashions You Color™ product line

Fashions You Color™ product line from Denise Sanders

Fashions You Color™ product line

My role:
Lead Designer
Product Development
Photography
Image Retouching
Logo Design
Branding/Graphic Design
Packaging Layout
Marketing

Product sold at:
Hobby Lobby
A.C. Moore
Toys R’ Us
Walmart
Target
Kohls
CVS
Gordmans

Fashions You Color™ product line

Available

Freelance, Moonlighting

Denise Sanders

Freelance Designer Houston, TX

Denise Sanders

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