Denise Sanders
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About
Experienced Graphic and Product Designer in the consumer goods industry, having expertise in Graphics, Logo Design, Branding and Identity, Packaging, Point-of-Purchase, Pre-Press and Adobe Creative Suite
My skill set includes:
Design
• Adobe Illustrator, Photoshop, and InDesign
• Mac systems
• 3D modeling softwares
• Present concepts that meet marketing objectives
• Strong sense of fashion, color and design
• Openness to accept constructive critique
• Work with tight deadlines and in fast paced environments
• High energy, strong work ethic and driven
• Strong verbal communication skills
Project Management
• Strong organizational and multitasking skills
• Ability to take any project from concept to execution and maintain quality and accuracy throughout
• Communicating and tracking all necessary vendors/contacts for projects realization
Range of products:
• Food and beverage packaging
• Toy and craft product and packaging
• Printed paper coloring products
• Licensed and non-licensed stationery
• Art products
• Gardening products and packaging
• Melamine products
• Food storage products and packaging
• Screened textile products
• Brochures & collateral
• Catalogs
• Point-of-Purchase displays and their graphics -
Education
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BS Industrial DesignGeorgia Institute of Technology1993 - 1997
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Experience
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Freelance DesignerTAFFY creativeMontgomery, TXJul 2015 - Present (6 years)Experienced Graphic and Product Designer in the consumer goods industry, having expertise in Graphics, Logo Design, Branding and Identity, Packaging, Point-of-Purchase, Pre-Press and Adobe Creative Suite
Recently worked on CPG products for Buc-ee's and others
Range of products:
• Toy and craft product and packaging
• Food packaging and branding
• Licensed and non-licensed stationery
• Art products
• Gardening products and packaging
• Melamine products
• Food storage products and packaging
• Screened textile products
Design
• Adobe Illustrator, Photoshop, and InDesign
• Mac systems
• Microsoft Office softwares including Word, Excel, PowerPoint
• 3D modeling softwares
• Present concepts that meet marketing objectives
• Strong sense of fashion, color and design
• Openness to accept constructive critique
• Work with tight deadlines and in fast paced environments
• High energy, strong work ethic and driven
• Strong verbal communication skills
Project Management
• Strong organizational and multitasking skills
• Can take any project from concept to production and maintain quality and accuracy throughout
• Communicating and tracking all necessary vendors/contacts for project realization -
Senior DesignerMarietta, GAOct 2007 - Jul 2015 (7 years 9 months)Managed the creative content for brand lines of consumer products translating customer objectives into creative strategies
• Designed products, branding, graphics, packaging, ad campaigns and brochures
• Synthesized feedback from product managers, sales executives and customers to create distinctive pieces under extreme time constraints
• Managed concurrent projects in different stages and teamed up with Chinese production to meet crucial print deadlines
• Conducted trend research and developed new product lines, SKUs
Product lines included:
Deco Frenzy - sold to Michaels, Justice
Disney & Marvel Light & Sound Banks – sold to Costco, TRU
Fashions You Color™ – sold to TRU, Hobby Lobby, AC Moore, Kohl's
Fashionably Me!™ – sold to Hobby Lobby
Say Yes to the Dress – sold to TRU, Walmart.com
Magic Towels™ — sold to Dollartree, Dollarama, Michaels
disposable party ware — sold to Dollartree, Dollarama
plastic storage containers — sold to Dollartree, Dollarama
Itaja Organic Sugar product – sold to Costco -
Freelance Design Consultantself employedHolly Springs, GAJul 2005 - Sep 2007 (2 years 2 months)Worked with an array of clients to produce new products and concepts
• Generated new packaging concepts and displays for companies’ client bases and corporate initiatives — MeadWestvaco, Go Plastics
• Created concepts of packages facilitating new technologies by working with marketing and focus groups — MeadWestvaco
• Designed and refined packaging and Point of Purchase solutions for companies and their clients — Lift Creative
• Developed branding through exploration of product uses, target markets and cultural themes
• Created ads and brochures promoting products and brand — The Home Depot
• Designed and created displays and their artwork for retail and tradeshows — Philips Design
• Developed new displays for product rollouts by working with Brand Managers, Account Managers and Product Designers — Philips Design
• Produced, edited and priced marketing collateral for specific retail markets — Packaging Atlanta Corporation
Sample Clients included:
· MeadWestvaco
· Packaging Atlanta Corporation
· Philips Design
· The Home Depot
· Go Plastics
· Lift Creative -
Industrial DesignerNorcross, GAJul 1998 - Jun 2005 (6 years 11 months)• Designed point-of-purchase and packaging products for marketing initiatives
• Produced catalog-quality 3D renderings for selling and manufacturing purposes
• Generated marketing collateral pieces from brochures to catalogs for Coca-Cola, Pepsi and others – tasks included conducting product photoshoots to retouching, designing layouts, overseeing pre-press and print production operations
• Created/maintained a style guide database of numerous clients’ branded artwork
• Collaborated with product managers and vendors to create and proof production art, custom parts and colors
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@denisesanders1, member since 2015
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Following 3
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Followers 3
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