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Specialized Tires Brand Book

Design and execution for the Specialized Tires Brand book, "Your Ride Depends on This." Promotional book sent to journalists and industry alike, it captures the stories and technology that goes into Specialized's tire development. Details such as the center-based grid reinforced our concept around tires and where the rubber meets the road. Also, the soft-touch cover gave the book a true rubber look and feel.

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Derek Dudek
Graphic Designer Oakland, CA