Derek Dudek

+ Founded and lead a design consultancy specializing in brand identity, creative direction, campaign development, packaging, and production across digital and physical touchpoints.

+ Partner with ad agencies, global corporations, startups, music labels, and action sports brands to build culturally resonant, strategy-driven brand experiences.

+ Collaborate cross-functionally with marketing, product, and creative teams to align visual design with business and brand goals.

+ Integrate AI tools into design research and creative workflows to enhance concept development and innovation.

+ Drove the design process and creative vision for award-winning, cannabis tech brand. Became point-of-contact for guiding the evolution and visual direction from internal communications to customer experience.

+ Using key insights, I created various integrated marketing solutions for PAX product and
sales objectives. This included seasonal campaign strategies that were adopted at scale.

+ Collaborated with leadership and external partners to establish a new PAX brand refresh. Creative direction was given to establish the updated brand vision and guide the process of implementation.

+ Mentored designers across several teams, from marketing to product. Provided strategic direction and career support to assist individuals and their respective projects / personal goals.

+ Provided creative inspiration across the organization. Shared key learnings from design community events, industry trade shows and other cannabis-legal states.

+ Partnered with team PM’s & IT to upgrade tools for creative processes and stakeholder approvals. Notably, a custom data asset management (DAM) system that made sharing brand assets seamless across the organization.

+ Created integrated brand systems for high-profile Oracle product releases and industry events. Provided implementation guidelines, photoshoot art direction and guidance for external partners.

+ Became established point-of-contact for Oracle collateral systems. Duties entailing content updates and various additions to Oracle partner templates, as well as management presentations. Primary clients were sales, marketing and internal communication teams.

+ Creative lead on numerous global marketing campaigns, from hard goods to sales promotions. Delivered award-winning results on expedited schedules.

+ Evolved and maintained Specialized brand standards across all platforms. Provided guidance and updates that were carried out and scaled across the globe.

+ Established close relationships with cross-functional teams (Ecomm, social, product, retail marketing, public relations) to assure stakeholders of decisions and provide creative alignment across groups.

+ Became point-of-contact for internal teams & external partners. Managed outside vendors and freelancer relations as it related to campaign objectives.

+ Art directed and designed the campaign launch of 'Kroll Show'​ sketch comedy show; executed localized joke advertising (for LA and NYC markets) that received buzz-worthy press from such sources as Adweek, PSFK, The Daily News, and The New York Observer.

+ Executed creative for the much publicized 'Roast of Charlie Sheen' premiere. Provided art direction and design for the animated digital experience, print/outdoor advertising, and office installations.

+ Strategized and designed for Oxygen's 2011 Upfront campaign; helped elevate sales collateral through interactive powerpoint presentations and various targeted outdoor advertising.+ Collaborated with internal teams on various brand refresh exercises; from logos to lower 3rd designs, provided management/stakeholders with options in which to steer the look the network.

a+ Designed and developed the Bravo TV Upfront magazine: a colorful, large format magazine that was distributed industry wide and set the standard for Bravo brand sales collateral. The concept still stands; as the magazine gets updated each year for content and network offerings.

+ Collaborated with other designers & freelancers to carry out various brand related projects; worked closely with upper management to make sure deadline-driven projects were executed with success and minimal revisions.

+ Junior designer for multidisciplinary design firm. Worked under design director to perform day-to-day studio tasks for a variety of clients.

+ Design intern under senior creative director Kimou Meyer and merchandising VP Chris Sanjuan. Thorough hands-on experience in clothing industry, from design conception to garment production. Assisted in production of tech-packs for various clothing vendors. Helped in the creation of various t-shirt and fleece designs for Spring 2006 line.