Otis School of Design
Los Angeles, CA
Sep 2018 - Present (2 years 10 months)
Design Lecturer - Toys, Design, Illustration
Manager / Director Girls Product Development
Oct 2015 - Present (5 years 9 months)
Direct girls design team for all new brands, licenses and/or new IP’s.
Sr. Development & Design Manager
Van Nuys, CA
2013 - 2016 (3 years)
Worked with a team of people to produce Lalaloopsy, Bratz Dolls, Moxie Dolls and product from design concept, cost reducing and plant manufacturing. Additionally I worked on Little Tikes design and development. Duties: Trained & mentored new hires to integrate them into the team. * Managed department in absence of supervisor. * Worked closely with preliminary designers to create a rough model doll, and/or related toy product (i.e.. Child-size luggage, new toys or accessories). Helped Little Tikes brand team create and develop products. Created necessary artwork (fabric, decal and control drawings) for toy product. * Developed girl-size product, such as luggage, purses, jewelry, fashion & keepsakes. Traveled to Hong Kong to finalize direction and approve final samples involved with factories & plants. * Kept track of multiple projects and time-lines, & orchestrate corrections & changes through developing product, meanwhile interacting with Hong Kong, Marketing, Packaging, Printing Development, & misc. vendors.
Lead Toy Designer / Project Manager
Santa Monica, CA
2009 - 2010 (1 year)
Manage Licensed Product Lines - Winx Club, & Disney Fairies, Dolls, Accessories, Role Play and Playsets. Art Directing & developing new toy concepts for girls toys (dolls, fashions, playsets and accessories). Creating preliminary & final design sketches for fashion and toy products (control art &/or fabric art). Lead presentation of concept ideas to licensee with support of trendboards and swatches. Travel to Hong Kong to check and control product line, as well as travel to Licensee in New York for presentations and meetings. Work parallel with local and Hong Kong vendors to build 3D prototypes, photography, & commercials etc. Setting up, presenting & brainstorming new product concepts. Control product budget and balance line costs within budget and cost reduce where necessary. Keep track of team's progress on projects, and update upper management and outside departments. Brainstorm & design new concept projects for future toy lines.
Sr. Toy Design & Development
Culver City, CA
2009 - 2010 (1 year)
Worked on the Liv Doll line design & developing new doll concepts through to production. Art Directing & developing new toy concepts for girls toys (dolls, fashions, playsets and accessories). * Creating preliminary & final design sketches for fashion and toy products & playsets (control art &/or fabric art). Working with vendors on rough models (hair, face, paint, structure, photography, commercials etc.) * Setting up, presenting & brainstorming new product concepts. Overlook final work & following through with Hong Kong to develop final product for production & guide design team to help make changes more clear. * Help manager with workload by informing of, or setting up, deadlines delegating workload & relaying the status on projects through the internal team, & to our expanded team planners. * Keep track of team's progress on personal projects, and update upper management and outside departments
Sr. Designer / Illustrator
El Segundo, CA
2001 - 2004 (3 years)
Barbie dolls, and Toys Worked with a team of people to produce quality toys from design concept to cost-reducing & plant manufacturing. Duties: * Same duties as above with higher focus more on creative aspects. Designed Barbie, accessories and fabric arts for customized clients, and developing dolls through to completion. * Managed team in absence of Manager for maternity leave. Lead inner team projects such as inspirational & media brainstorms. Informed group of new technologies & computer program advancements. * Held biannual computer classes for team - teaching tricks, shortcuts & techniques of Photoshop & Illustrator. Trained new hires prioritized work loads for team & distributed projects art directed face & hair aesthetics, 3-D accessories, fabric and labels. * Special projects noted at end of resumÃ©.
Sr. Website Illustrator & Graphic Designer
Los Angeles, CA
1998 - 2001 (3 years)
* Lead Illustrator for eToys.com Duties: * Utilized organizational skills by: training & mentoring new hires within the design department co-managed team meetings co-coordinated & communicated with all levels of upper management regarding individual team weekly agendas creating & maintaining an inner department library with the latest reference materials & notified department of design & artistic events in the neighborhood. Designed multi-media marketing materials, including stickers, embroidered hats, key-chains, flyers, banner ads, wrapping paper, mail-out cards, & other promotional pieces. * Balanced company desire for quality illustrations with concerns about website speeds & worked within format compatibility restrictions. Created a consistent illustrative look & feel across all web pages while maintaining several individual store & sister company (eToys.co.uk, BabyCenter.com, & ParentCenter.com) styles.