Toy Designer at Simon Marketing
Toy Designer at Simon Marketing from Marcio Dupont Caballero...
Toy Designer at Simon Marketing

Toy Designer in Simon Marketing, Chicago 1999 - Toys designed and developed as junior designer at the product development department.
Simon Marketing is the biggest toy manufacturer of the world with industrial facilities in China and designers around the globe.
Clients: Mattel, Disney, McDonalds

Design Process:
1. From cartoon or animation starts the design process. How to transform that animated proposal (movements and transformations!) into a physical toy?
2. Hand-made first sketchs and technical plans
3. Review of the technical plants by a plastic and engineering expert
4. Models in plaster, hand-made! It was before 3D printing technology. Assessment of movements, transformations from a gorilla to a robot, actual dimensions.
5. Review of physical models of the toy by chinese manufacturers.
6. Approval of the technical plans and physical model.
7. Manufacturing in China
8. Commercialization in the United States at fast food franchises.

First stage of the design process - From animation or cartoon to a physical toy. Very difficult task indeed! A gorilla to a robot in cartoon allows any physical and dimensional change but in the real world?
Technical plans and understanding of the toy and its characteristics like color, details as a gorilla and as a robot. Plans in mm and inches.
Gorilla Drawing, technical plans to be reviewed later by plastic injection and engineering professional.
Final toy proposal by company senior designer. Approved to manufacturing.
Toy commercialized at fast food franchise. Please review first picture of packaging with animation and see the differences.
Hot Wheels key chain exploded view.
Ronald Mc Donald car exploded view.
gLike
Toy Designer at Simon Marketing

Toy Designer in Simon Marketing, Chicago 1999 - Toys designed and developed as junior designer at the product development department.
Simon Marketing is the biggest toy manufacturer of the world with industrial facilities in China and designers around the globe.
Clients: Mattel, Disney, McDonalds

Design Process:
1. From cartoon or animation starts the design process. How to transform that animated proposal (movements and transformations!) into a physical toy?
2. Hand-made first sketchs and technical plans
3. Review of the technical plants by a plastic and engineering expert
4. Models in plaster, hand-made! It was before 3D printing technology. Assessment of movements, transformations from a gorilla to a robot, actual dimensions.
5. Review of physical models of the toy by chinese manufacturers.
6. Approval of the technical plans and physical model.
7. Manufacturing in China
8. Commercialization in the United States at fast food franchises.

Marcio Dupont Caballero...
Design and Innovation Consultancy (Social Impact + Sustainability +... Ciudad de México, Mexico