Pam Kraemer
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About
Creative director offering over 20 years experience in the design and management of internal and external creative solutions. Managed, trained and developed internal designers, freelance designers, and print/mail staff. Work closely with contractors and vendors. Excel at taking jobs from strategic concept through completion.
Delivered creative results for companies such as United Pet Group, Inc., Luxottica Retail (Fortune 500 company), Direct Marketing Results, Great American Life Insurance Company, Miller Myers Design Group Inc. and Powers and Associates, Inc.
Collaborated and created materials for clients including: Dingo, Nature’s Miracle, Furminator, LensCrafters, Sunglass Hut, Gift of Sight, Plan-It Now, Procter and Gamble, Cincinnati Bell, Henry Fischer Builder, The Clarion Hotel, DuBois Chemicals, Franciscan Health System of Cincinnati, The Cincinnati Opera, Paramount’s Kings Island, Coney Island, Totes Inc., Hasbo, and radio stations across the U.S. and Canada.
Specializing in Print Design, Brand Identity, Package Design, Direct Marketing, Communications, Corporate Events, Advertising, and Web Graphics.
Proficient in Illustrator, Photoshop, InDesign, PowerPoint, Microsoft Word and Excel.
View my portfolio at http://www.pamkraemerdesigns.com -
Education
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BA in Fine Arts Graphic DesignBowling Green State University1984 - 1988EDUCATION: Bachelor of Fine Arts School Involvement: Design and production of advertisements and articles at Bowling Green’s College Newspaper. Design logos and event materials for Delta Zeta Sorority.
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Experience
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Creative Team LeadUnited Pet Group, Inc.May 2011 - Present (15 years 1 month)Hire, train and direct a team of 6 designers to create an in-house creative department working on over 20 brands and more than 1200 skus across all brands. Lead the creative team in the development of all work, ensuring brands stay consistent and on strategy. Work closely with the project manager to assign, prioritize and delegate tasks to the creative team. Collaborate with directors and consumer marketing to position and promote packaging and support materials. Facilitate and promote corporate initiatives and values throughout the department. Design product packaging, in-store signage, web graphics and mock-ups for brands including Nature’s Miracle, Dingo, Furminator, Wild Harvest, Ecotrition, Perfect Coat, LitterMaid, Fresh Results and Kookamunga.
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Creative Directordmr; Direct Marketing ResultsDec 2006 - Jun 2011 (4 years 6 months)Lead, manage and inspire creative team and print/mail department. Direct short-term and long-term creative strategies for current and potential clients. Work closely with strategy specialists and project managers to achieve company objectives, manage budgets and foster company growth. Design direct mail campaigns, including postcards, self mailers, posters, letterhead and note card packages for radio in the U.S. and Canada.
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Design SupervisorLuxottica RetailJan 2000 - Nov 2006 (6 years 10 months)Supervise and mentor graphic designer in the communication department. Brand all marketing communication materials for the company’s Compensation and Benefits Department, Gift of Sight Department, Associate Relations Department and Recruiting Department to ensure brand consistency among all materials.
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Senior Graphic DesignerGreat American Life Insurance Company1998 - 2000 (2 years)Supervise junior graphic designer. Create new package promotions, brochures and direct mail materials, helping sales team win new clients. Coordinate materials with printers and vendors to deliver marketing materials on time and within budget.
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Art DirectorMiller Myers and Associates, Inc.1995 - 1998 (3 years)Collaborate with clients and teammates to establish creative direction for marketing communication materials. Direct photography shoot for a new product line for Totes, Inc. Develop creative materials for clients, including DuBois Chemicals, Cincinnati Bell , Totes, Inc. and Hasbo.
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Skills
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Elsewhere on the Web
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On Coroflot@designerpam8302, member since 2006
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