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Design manager and usability expert
Toronto, Canada
Aug 2012 - Present (9 years)
Contract design manager and usability consultant for various companies, start ups, entrepreneurs, academic establishments.
Helping our clients pushing forward the frontiers of their businesses through user centric design processes and design driven innovation methodology.
A partial list of recent projects and clients include:
RockMass, Ontario / Machinery
→ Design strategy, Industrial design, usability testing, CAD and project management for a Toronto start-up developing a new geotechnical data collection device for the mining industry.
MoMing inc., Ontario / Consumer products
→ Early stage concept development, Design strategy, Industrial design and project management for a consumer start-up developing a new line of travel mugs & accessories for urban commuters
Amimon, United States/ Consumer products
→ Designed strategy, usability assessment, concept development, and focus group interviews.
→ CAD, styling, CMF, prototyping and manufacturing liaison with overseas manufacturer.
Nvisol, Israel/ Consumer products
→ Usability assessment, concept development, styling & CMF
→ CAD and manufacturing liaison with overseas manufacturer for a High-end action camera for extreme sports, professional and law enforcement use.
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Product design team leader
Elbit Systems Ltd
Feb 2008 - Aug 2012 (4 years 6 months)
UX team Co-Founder and team leader, in-house design and innovation UX team; Establishing the design procedures, guidelines and documentation of the design studio
→ Supervising 4 in-house designers and contractors
→ Design management of in house and contract design studios
→ Research and concept visualization of new systems and proposals
→ CAD drafting and consulting on complex 3D geometry design
→ Production oversight and coordination
→ End- user evaluations and surveys
→ Part of several corporate think- tanks on future concepts
→ Mentor to younger design team members
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Designer, entrepreneur
Roy Liran Design
2007 - 2008 (1 year)
Developed and produced several concepts for toys, bags,consumer products and accesories-All patent pending
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Designer and visualization coordinator.
Jonathan Bar-Or
2007 - 2008 (1 year)
→ Leading concept ideation and visualization
→ Supervising and guiding the assimilation of new rendering and CAD programs to the design process, strengthening the company’s abilities
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Senior designer
Red Sea Fish
2005 - 2007 (2 years)
Defining the company’s design identity through product, packaging and POS design, while updating the brand overall look & feel