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Usability expert and design manager

Roy Liran Pro

Tel Aviv-Yafo, Israel
Available Now
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  • About
  • About

    A multidisciplinary senior UX & design manager, innovation consultant and usability expert.

    I help my clients by optimizing design and delivering best in class products, while always taking development efforts, manufacturing limitations, marketing fit and financial consideration into account.

    With a unique experience, build on more than 15 years of continuance work on state-of-the-art technologies in a wide variety of fields, ranging from consumer electronics to aerospace and defense, I bring extensive knowledge in transforming high tech to successful, intuitive products that people enjoy using.

  • Education
    • Certificate- Master Diploma Business Design MBD
      Domus Academy
      2012 - 2013
      An advanced, modern, didactic program around Innovation, entrepreneurship & Design management at the world acclaimed institute.A unique approach to enrich students and create a new breed of managers and forward thinkers to lead the new business system of the 21st century.
    • MA Art
      University of Wales, Cardiff
      2012 - 2013
  • Experience
    • Design manager and usability expert
      Roy Liran-[Design for Innovation]
      Toronto, ON
      Aug 2012 - Present (11 years)
      Contract design manager and usability consultant for various companies, start ups, entrepreneurs, academic establishments.
      Helping clients pushing forward the frontiers of their businesses through user centric design processes and design driven innovation methodology.

      A partial list of recent projects and clients include:

      RockMass technology, Canada / Machinery
      → Design strategy, Industrial design, usability testing, CAD and project management for a Toronto based start-up developing a new geotechnical data collection device for the mining industry.

      AirEV, United States & Israel / Aerospace
      → Early stage concept development, Design strategy, Industrial design and design management for a start-up developing a new electric air mobility vehicle.

      MaromX, Israel/ Consumer products
      Designing a High-end rugged camera for extreme sports and law enforcement personal.
      → Usability assessment, concept development, styling & CMF → CAD and manufacturing liaison with overseas manufacturers

      VenoVision, Israel / Medical
      → Developed design and innovation workshops with the continuous involvement of managers
      → Guided scenario development and assisted in building the early seed presentation

      Elbit Systems,Israel/ Defense
      →POC ISTAR DEVISION-UX and HFE Team
      →Leading design and human factor integration in ISTAR division’s internal process and strategic projects, maintaining recognized HFI standards to meet or exceed user experience thus enhancing human performance in mission critical systems.
      →Managing the entire product development life cycle including project scope of work, project performance criteria, time/cost estimation and contractor/vendor sourcing budget.
      →Managing internal HFE labs, exploring new technologies and optimizing users’ interaction

    • Product design team leader
      Elbit Systems Ltd
      Feb 2008 - Aug 2012 (4 years 6 months)
      UX team Co-Founder and team leader, in-house design and innovation UX team; Establishing the design procedures, guidelines and documentation of the design studio
      → Supervising 4 in-house designers and contractors
      → Design management of in house and contract design studios
      → Research and concept visualization of new systems and proposals
      → CAD drafting and consulting on complex 3D geometry design
      → Production oversight and coordination
      → End- user evaluations and surveys
      → Part of several corporate think- tanks on future concepts
      → Mentor to younger design team members
    • Designer, entrepreneur
      Roy Liran Design
      2007 - 2008 (1 year)
      Developed and produced several concepts for toys, bags,consumer products and accesories-All patent pending
    • Designer and visualization coordinator.
      Jonathan Bar-Or
      2007 - 2008 (1 year)
      → Leading concept ideation and visualization
      → Supervising and guiding the assimilation of new rendering and CAD programs to the design process, strengthening the company’s abilities
    • Senior designer
      Red Sea Fish
      2005 - 2007 (2 years)
      Defining the company’s design identity through product, packaging and POS design, while updating the brand overall look & feel
  • Awards

    • 2005 1st place- ISRAEL STAR -Packaging and POP award

    •2005 WORLDSTAR POS nominee.

    •2011 -Israel Ministry of Industry, Trade and Labor “Atir” design award nominee

    •2012-Winner of Domus academy MA program scholarship

    •2013-Finalist of Coca-Cola challenge for design driven innovation.A Collaboration between Domus Academy and the Coca Cola company

  • Affiliations

    Member of the Association of Accredited Industrial Designers in Ontario (ACIDO) 2017 – 2022

    Member of the ISRAEL COMMUNITY OF DESIGNERS (ICD) 2009 – 2020

  • Industries
    • Commercial Equipment
    • Consumer Electronics
    • Medical & Scientific Equipment
    • VR / AR
  • Skills
    • CAD Design
    • Design Management
    • Design Research
    • Hardware Interface Design or Hardware UI
    • Product Development
    • Prototyping
    • SolidWorks
    • Usability Engineering
    • UX
  • On Coroflot
    @royliran, member since 2006
    • Following 14
    • Followers 88
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