Design manager and usability expert
Aug 2012 - Present (11 years)
Contract design manager and usability consultant for various companies, start ups, entrepreneurs, academic establishments.
Helping clients pushing forward the frontiers of their businesses through user centric design processes and design driven innovation methodology.
A partial list of recent projects and clients include:
RockMass technology, Canada / Machinery
→ Design strategy, Industrial design, usability testing, CAD and project management for a Toronto based start-up developing a new geotechnical data collection device for the mining industry.
AirEV, United States & Israel / Aerospace
→ Early stage concept development, Design strategy, Industrial design and design management for a start-up developing a new electric air mobility vehicle.
MaromX, Israel/ Consumer products
Designing a High-end rugged camera for extreme sports and law enforcement personal.
→ Usability assessment, concept development, styling & CMF → CAD and manufacturing liaison with overseas manufacturers
VenoVision, Israel / Medical
→ Developed design and innovation workshops with the continuous involvement of managers
→ Guided scenario development and assisted in building the early seed presentation
Elbit Systems,Israel/ Defense
→POC ISTAR DEVISION-UX and HFE Team
→Leading design and human factor integration in ISTAR division’s internal process and strategic projects, maintaining recognized HFI standards to meet or exceed user experience thus enhancing human performance in mission critical systems.
→Managing the entire product development life cycle including project scope of work, project performance criteria, time/cost estimation and contractor/vendor sourcing budget.
→Managing internal HFE labs, exploring new technologies and optimizing users’ interaction
Product design team leader
Elbit Systems Ltd
Feb 2008 - Aug 2012 (4 years 6 months)
UX team Co-Founder and team leader, in-house design and innovation UX team; Establishing the design procedures, guidelines and documentation of the design studio
→ Supervising 4 in-house designers and contractors
→ Design management of in house and contract design studios
→ Research and concept visualization of new systems and proposals
→ CAD drafting and consulting on complex 3D geometry design
→ Production oversight and coordination
→ End- user evaluations and surveys
→ Part of several corporate think- tanks on future concepts
→ Mentor to younger design team members
Roy Liran Design
2007 - 2008 (1 year)
Developed and produced several concepts for toys, bags,consumer products and accesories-All patent pending
Designer and visualization coordinator.
2007 - 2008 (1 year)
→ Leading concept ideation and visualization
→ Supervising and guiding the assimilation of new rendering and CAD programs to the design process, strengthening the company’s abilities
Red Sea Fish
2005 - 2007 (2 years)
Defining the company’s design identity through product, packaging and POS design, while updating the brand overall look & feel