Amy K. Reichenbach

Senior Global Art Director for the Nissan Global account, Nissan Global Branding and Nissan North America account at a multi-disciplinary ad/marketing agency. Designed and directed art directors & production staff for Nissan’s new extensive Global Brand campaign/guides including implementation of new global branding. Create comprehensive Brand book for Nissan Europe. Design comprehensive Digital creative expression guide, Global Awards, iPad & iPhone apps, Flash ideations for Digital Animation. User Interface for Global Corporate portal. Implement new branding into Nissan brochures, catalogs, ads, web materials, etc... Concept creative direction for the new rebranding of the global Nissan Leaf 100% electric car campaign. Develop promotional materials for Nissan's Leaf electric car including booklets, iPad Apps, & create storyboards for model videos. Art direct location photo shoots for the Nissan Leaf. Collaborate with global creatives in Tokyo, Paris, London, New York on a weekly basis & meetings with Nissan Global Creative Director from TBWA/Hakuhodo Intl. at TBWA/Chiat Day.

www.designwerkhaus.com
Design Firm, Creative Services, Art Direction, Design Strategy, Graphic Design, Branding Strategies/Systems, Advertising Campaigns, Marketing, Editorial Design, Book Design, Environment Design, Infographics/Information Design, Packaging, Web Design, Interactive Design, User Experience Design/Information Architecture, etc.

Clients: Architecture Firms, Amgen Biotech, Disney Film Mktg, USC, SpaceX, Medical Relief Corps, Electronics Ind, Musician's Inst., TFO, Disney Halo Group, E! Entertainment, L'oreal, Image-N-Motion, RI Inc., Impex Records, German Consulate, Think360 LLC

http://www.designwerkhaus.com

Art Direction, Creative Services, Design for Disney/Pixar Creative Marketing, Film/Animation Division

Disney | Pixar Campaigns: UP, Toy Story 3, Real Steel, Alice in Wonderland, Tangled, Tron, Secretariat, Disney Nature, Princess & the Frog, Waking Sleeping Beauty, Muppets

Projects involve art direction/design/strategy for: Academy campaigns, special edition print pieces, Academy books, special invites, Preview Magazine editorial, film logo design, print collateral, special print material for film promotion, limited edition film books, theater environment, billboard, poster design, large-scale outdoor projection promos, magazine/newspaper ads, DVD/CD packaging, wild posting/bus shelter ads, Golden Globe campaigns, & presentations created for Disney/Pixar Board of Directors, including Steve Jobs.

Designer for a multi-disciplinary design firm. Design annual reports for various industries (medical, nonprofit, tech), concepted new brand identities, logomark/logotype design,
paper promos, design firm’s website with Flash & worked with web programmer, restaurant identity system, create collateral, ads & material for exhibits. Managed Production Artist.
Braille Institute, Mentor Corp., Unisource, Neenah Paper, NP&G, RHP

Art Director | Design consultant for Autodesk account. Produce extensive range of deliverables for comprehensive product launches. Campaigns involve creating branding standard manuals/style guides, direct mail, email blasts, web landing pages, web product pages, exhibit designs, large-scale banners & signage. Art directed, managed 6 member design/production staff. Autodesk campaigns introduce major launches of new software products for the architecture/3D modeling industry. Autodesk Software Campaign

In-house design for a large computer accessories mfr. Designed consumer electronics packaging, assist new brand identity, design of Apple branded products, work with industrial designers on clam-shell designs, flip-charts for in-store p.o.p’s, product catalogs, collateral, ads, brochures, product info sheets, banners, & show material. Worked with in-house photographer & copy writer. Apple branded products

Designer for Tech Marketing agency. Created brochures, ads, & collateral for Palm Computing. Created logos/branding systems for new clients, catalogs, posters, ads, various collateral & agency’s website. Attended client meetings, photoshoots. Palm Computing, Network Physics