Joshua Jameson

We carefully craft product solutions that satisfy three priorities:

Desirability considers the human element. From this perspective we ask why people would want this product and how they might use it. We consider the relationships between the product and the people it affects and the environment in which it will live.

Viability considers the stakeholders and context in which the product will live. From this perspective we consider the economics around the product and ensure a fit with the business model and the price point to ensure the product financially makes sense.

Feasibility considers the engineering requirements and constraints for the product. From this perspective we examine how this product could function and be produced by utilizing engineering principles and technology.