Dhirendra Agrawal

* Worked on the most prestigious client Levis and won awards * Got my first ad published in advertising magazine called 'Luerzers Archive' * Designed the first ever-successful campaign 'Ek Din Ka Raja' for Kwality Walls. After the success they also introduced an EDKR-2 later. * 'Ek Din Ka Raja' got and awarded for best Idea in 'Promotion Marketing Awards in Asia PMAA Singapore' * Established Kwality Walls as a profitable brand in Hindustan Lever's portfolio * Launched 'Dockers' in India

20+ years in creative & leadership * Worked with TOP 10 Advertising Agencies * Agency profile - McCann Erickson, Redifusion Y&R, Contract Advertising * Client side - Target Corporation & Avon Beauty Products * Worked on PS model (Profit Sharing) with Brand Curry Communications

* Providing creative direction to internal creative team * Creative project management for Target in India and Minneapolis (US) projects * Working on end to end Event Management of all events across Target India * Providing leadership to develop strategy with HR team and deliver it across all platforms, external engagements in the most effective manner * Worked end to end on highly successful and engaging Target in India Annual Meeting every year * Worked on various campus recruitment campaigns, corporate website, promotion films, internal brand guideline, hackathon, accelerator program launch & demo day and all team members engagement

* Joined Brand Curry as a partner to establish its creative strength * In 6 months, Brand Curry started shaping up as an emerging Creative Hot Shop in Delhi * Helped regain the Agency's creative edge by restoring confidence of clients and won pitches * Lead the team to win the election for client 'Akali Dal' in Punjab Assembly Election 2012 * Lead pitches and won clients like TDI, YFM Uniforms, Punjab Kesri

* 10+ years in advertising and I got an challenging opportunity to move with a category I had not worked on- 'Direct Selling' with Avon beauty products. * Lead the team to revamp its store (Catalogue) to attract new Representatives to join the Direct Selling business * Instrumental in cost efficiencies by reducing the cost of the catalogue, better quality and more pages * Launched a new concept of separate Jewallery Catalogue for Diwali season * Bettering my record was further efficiencies by introducing a new printing method, which saved cost and was faster in production * Made a young 8-member team, Introduced Copywriter, Production Head into the team and lead the team to a new height * Lead the team to become noticeable in International Creative Council of Avon and India became the benchmark of creative in APAC region

* I was given the opportunity to lead my creative team and do some really interesting work on existing clients to win awards. The efforts paid off and we swept the floor on award night. * Got first ever 'Agency of the year' in the history of Rediffusion YR * Winning of Agency of the year got everyone an all expenses paid trip to Amsterdam - A token of appreciation from our founder Mr Arun Nanda * Worked on the multimedia campaign for Bagpiper, which ran till 2010 with 'Ajay Devgan' - one of the longest campaigns * Won another award for Airtel Broadband * Won my first AAAI award for a direct mailer for ING Vysya Bank