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About
I am a designer who uses a humankind approach to develop the right products for people. My goal is to create unique products designs that involve aesthetics, ergonomics and sustainable criteria showing an emotional level. In the last 7 years, I have been working in Packaging, Industrial design, and Strategic field. Having the opportunity to develop projects for brands like Heineken, Pepsi, Efes, Ab InBev, Molson Cooler, Colgate Palmolive, Ratiopharm, Müller, Barilla, Novacart, BMW, Mini, Volkswagen, Skross, CWS-Bocco, DMI, and Dometic
Please visit my online portfolio to have an overview of my capabilities http://be.net/eduardoterorodriguez
Competencies:
Industrial Design and Structural Packaging Design (from ideation to engineering development) Strategic Design, Innovation, Business Development, Product Service System Design.
Specialties: Industrial Design, Packaging Design, Strategic Design, Innovation, Consumer Insights,Business model development, Product Service System Map, Solidworks Advance user, Keyshot, Photoview 360, Adobe Illustrator CS5, Adobe Photoshop CS5, Pixelmator, SketchBookPro, Microsoft Project 2007, Microsoft Office 2008, iWork 2009, Project Managment Merlin 2008
https://www.behance.net/eduardoterorodriguez
https://www.facebook.com/ideduardor/
https://www.connexdesk.com -
Education
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Industrial DesignICESI University
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MA Strategic DesignPolitecnico di Milano2012
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Skilled onExchange Program Industrial Design2008
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BA Developed skills in ResearchPforzheim University2008
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Experience
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Senior Industrial DesignerPET EngineeringSan Vendemiano, ItalyAug 2013 - Oct 2017 (4 years 2 months)As a Senior Industrial Designer of the product design in-house department. I am in charge with both creative design and strategic analysis phases for new packaging developments. Skilled on ideation, sketching, rendering, visual design, desktop research and managing third party consumer insights. Working in close collaboration with an experienced multi-disciplinary team of designers, marketing, engineers and project managers
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Freelancer Strategic DesignerCBAMilano, ItalyNov 2012 - Nov 2012Responsable for a strategic analysis of an italian fashion brand to increment its presence on the Italian market. The result is to apply a communication strategy that enhance the consumer experience.
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Junior Industrial DesignerBrains4DesignMünchen, GermanyDec 2011 - Aug 2012 (8 months)I was responsible for the product and structural packaging development for companies like BMW, Skross, CWS - Bocco, DMI and Dometic. I was also in charged for developing and deploying a new business strategy for a service on the German health sector. Working closely with the Senior Designer and Design Director. Experienced working in a small team environment with strong competences in design and engineering developments as well with strict deadlines.
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Freelance Packaging designerMenori DesignHamburg, GermanyJul 2011 - Jul 2011I was in charge of conceptualized and developed a new syrup bottle concepts, from sketch ideation to final 3D development. Working closely with the Design Director.
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Freelance Packaging designerPacProjectHamburg, GermanyNov 2009 - Nov 2009I was responsible for the ideation of new cigarettes packaging concepts. I was able to work closely with the Senior Designer for early presentation.
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Freelance Packaging DesignerRed Pack Brand DesignHamburg, GermanyJul 2009 - Jul 2009I was responsible for the sketch ideation of new deodorant aerosol cans for Nivea. Skilled with Photoshop, Illustrator and Copic marker render technics.
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Awards
Oct 2017 - Winner Workshop Favini BlueWave
Hackton to develop innovative ideas creating new business scenarios for the paper field for Favini, a multinational company world leader in the design and implementation of release media, creative and technical molds used in the production of eco-leather and other synthetic materials. Favini is one of the world's leading companies in the creation of innovative graphics specialties based on mainly natural raw materials (cellulose, algae, fruit, nuts, etc.) for the packaging of products made by the most important international groups in the luxury and fashion industry.
As a part of selected 40 talents and working in a team of 5, we solve the Design Challenge proposed by Favini. All the work was presented at the end of 30 hours non Stop to Favini CEO who, together with a jury, proclaim our winning idea.
https://www.youtube.com/watch?v=f3sW1H5ZrIc
http://www.favini.com/press-release/favini-blue-wave-un-weekend-innovazione/
Aug 2016 - Best bottle in PET World Beverage Innovation Awards 2016
In occasion of the Brau Beviale presented the new HORECA bottle Lux inspired by the new trend luxury of less which bring simplicity with simple crystal details that make the design to stand out on the table.
Links: https://www.youtube.com/watch?v=ZO8N7UuO9MA&feature=youtu.be
https://www.foodbev.com/news/winners-of-the-world-beverage-innovation-awards-2016-revealed/
2011 - First Prize / finIper Piazza Portello contest in collaboration with Total Tool.
2007 - Honorable Mention / AndinaPack Contest 2007 in the category Best Medicament and Pharmaceutical Packaging
2007 - Nominated / X PLA 07 Steel Pen Award 2007 in the category Best Structural Concept Packaging -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@di_eduardor, member since 2008
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Following 69
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Followers 21
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