MA Business Design, 2010
Learning Strategy for Milano Green Festival.
Objective: Create a space and an event to teach kids about being green and sustainable in the grounds of the Milano Green Festival.
Concept: We wanted to get kids and parents involved in an activity that will teach them how being “green” and sustainable is a way of living and not an extra effort to do everyday. We created a space at the festival where each kid would create their own story learning about recycling and gardening. We give them a chance to create new life from this activity, which they could take home and see it grow and tell the story to other friends. The final idea was to create a network of parents and kids who would like to learn about how to be green is fun and enjoyable.
