Diana Oyaga

Startup Head of Communications Edited and created content, wrote editorials and advertising copy for daily deal site, analyzed and reported on customer statistics including Facebook and Google analytics (SEO/SEM). * Managed social media strategies, reached 4000 Facebook followers in over a year. * Collaborated in public relations strategy wrote press releases and conducted TV and radio interviews.

* Developed concept, strategy and copywriting for 20 digital and direct marketing campaigns for 6 clients. * Led social media strategies for digital marketing campaigns for 4 different campaigns, 2 different clients.

* Managed four electronic payment products and transactional security solutions achieving company target goals through marketing and innovation strategies. * Led strategy for Contactless payment solution, coordinated product launch, focused sales force on target clients and drove partnership with MasterCard, doubled placement goal in retail chain stores. * Designed B2B marketing strategy for SMS/Text Message solution attained 100%+ revenue goal. * Led B2B marketing campaigns for Transactional Security solution and arrived at transaction goal. * Organized marketing strategy for Loyalty solution, followed projects with main client, LifeMiles, trained national salesforce on product use and benefits. * Designed and carried out social media and online marketing strategies for the payment solutions. * Controlled advertising, media and public relations agencies, working together in 8 campaigns. * Coordinated marketing, promotion, and sponsorship programs with MasterCard, signed 50 clients in one year.