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Natural’s — Kiosk Inspired by Oscar Niemeyer

This conceptual project translates the organic architecture of Casa das Canoas into a sensory retail space. Inspired by Niemeyer’s fluid lines, Natural’s is a kiosk designed for a fictional haircare brand, combining store design, visual merchandising, and neuromarketing strategies.

Curved displays evoke small lakes, creating a 360° layout that invites exploration. Materials like light concrete, serene blue, wood, and greenery reinforce emotional connection and product visibility.

The process included hand-drawn sketches, 3D modeling, and AI-generated visuals to refine the concept. More than a kiosk, this is a study in how architecture and retail storytelling can create meaningful brand experiences.

Want to design a kiosk that stands out and connects with shoppers? Let’s talk.

Available
Freelance, Full-time, Moonlighting
Diego Friolin
Store Designer and Visual Merchandiser São Paulo, Brazil