Project Concept:
This fictional project was developed with the goal of creating a complete point-of-sale (POS) material system for the “Super Brilho” brand, combining visual identity, category storytelling, and visual merchandising strategies.
The concept focuses on a clean, direct, and highly visual communication that stands out both in the regular shelf space and in promotional hotspots like endcaps. The use of blue tones, bubbles, framing elements, and shine icons reinforces the cleaning product universe and generates instant impact on the shopper.
More than just product display, the objective was to design an environment that positions the brand, informs, engages, and drives conversion — all aligned with the principles of a more sensory, functional, and shopper-centered retail experience.
