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Strategic Design, Brand Management and Accessory Design
Dipen Desai
Pondicherry, India
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About
I'm passionate about good design. I have nine years commercial experience in strategy, communication and design management. I can align the brand’s philosophy and product range with its business goals.
Specialties: Luxury & lifestyle goods, Print, Research & design directions
Core Competency
Opportunity mapping, Brand strategy and communication, Design management, Trends research & analysis, Product development & Line extensions -
Education
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PGDPD Lifestyle Accessory DesignNational Institute of Design2004 - 2007Conceptualise products that accessorise and support people while adapting to their living patterns. Courses: Design Drawing, Colour application, form study: character development, transition, detailing & surface ornamentation, Materials and processes, Design Management, Design concepts and concerns, Psychographics: analyzing lifestyle patterns and forecasting consumer trends.
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BFA Applied ArtsMaharaja Sayajirao University of Baroda1998 - 2002Applied Art Principles of visual design, logo, typography, photography, illustration, stationary, publication, packaging, exhibition, interior, and advertising design.
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Experience
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Brand ManagerHidesignDec 2006 - Present (16 years 2 months)In the six years at Hidesign I have tried to bring in cohesiveness in product development and brand communication. Through research and consumer feedback I have helped the brand to look inwards and understand itself from the eyes of its customers. This has led to significant changes in the product lines and communication.
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Graphic Designer - ProjectNational Institute of DesignMay 2004 - May 2005 (1 year)National Institute of Design exhibit design at the India International Jewellery Show in 04 & 05, Mumbai
Graphic Design
Visual identity for the NID exhibit included graphics for the Theme wall, Design process boards, colour theme for interiors and Brochure design -
VisualiserClea Public RelationsSep 2002 - May 2004 (1 year 8 months)Event design, Accessories, Press kits, Brochures, Design documentation
Project: CMAI Apex Awards: The Golden Scale - brochures, backdrops, press kits, entry forms, invites, trophies, hoarding, stage props, sponsor panels, banners, shirts, gift cheque, laminates, etc.
Clients: Population First, Compuage, Park Hotels, Loft, Market Masterminds, Anita & Me, K Sera Sera, Resort, Royal Palms, Seagrams, TVS Motor Company. -
Correspondent & PhotographerHammer PublicationsJul 2002 - Sep 2002 (2 months)
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Awards
Nov 06
Chevrolet SRV Super Style Contest by GM at LFW 06/07, Mumbai.
Joint winners Nandita Mahtani of Ananya & Dipen Desai.
March 02
Public Relations Society of India (PRSI) award for best campaign design on social awareness. -
Skills
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Elsewhere on the Web
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On Coroflot@dipendesai, member since 2005
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Followers 7
