Deepak Mistry

The Association of Commercial Professionals - Life Sciences (ACP-LS) is the first organization for life science commercial professionals (sales, marketing, business development, client services, commercial operations and technical support) dedicated to selling and marketing to organizations (academic, government and commercial) that perform research, discovery, development, and manufacturing of pharmaceutical, biopharmaceutical, medical device, and diagnostic products and therapies.

The Digital Life Science Marketing Group focuses on key topics in the digital marketing area, such as lead generation automation, digital marketing benchmarks, and social media engagement. Plans include developing best practices for lead generation, exploring options for marketing automation, establishing key metrics and benchmarks to create a digital marketing road map and benchmarking report, analyzing social media channels for trends in the life science supplier industry, creating engagement models focused on awareness and the scientific buying cycle, and developing a universal, yet evolving digital life science model that can be applied to all current and future life science markets. Other industries are reaping the benefits of leading-edge digital technologies, as are early adopters in the life sciences.

One of the inspirations behind creating the working group is to streamline and share ideas about digital marketing in the life science industry and to promote the development of novel models to tackle challenges in the market. The Digital Life Science Marketing Group has plans for holding monthly meetings where ACP-LS members can receive ongoing education, collaborate with other key leaders in the industry, and learn how to incorporate and design digital marketing models for their specific business.

For over thirty years, Panasonic Healthcare Company has established a reputation as a premier manufacturer of precision biomedical and laboratory equipment. Panasonic applies the most sophisticated refrigeration compressor design and state-of-the-art electronics to ultra-low and cryogenic freezers, refrigerators, incubators, and environmental chambers marketed to life science, pharmaceutical, biotechnology, healthcare and industrial laboratory markets.

• Managed global marketing efforts for current and future product portfolio including; analysis of new market opportunities; assessment of existing and emerging technology with respect to the competition; and identification of customer requirements for new product development efforts.
• Prepared and executed launch plans and built brand awareness for core products through broad marketing promotion and sales support tools and field training materials targeted to leading life science, academic research, and pharmaceutical accounts.
• Developed market segmentation, account, and sales lead targeting programs for the stem cell, biopharmaceutical, GMP, mammalian cell culture, bioprocessing, cell therapy, clinical microbiology market.
• Created new partnership and developed new co-marketing programs with several life science entities in the biopharmaceutical, CRO, biotech, and cell culture.
• Provided market guidance and strategy in prioritizing application development projects for target market segments.
• Created technical reports and guidance documentation for new product applications.
• Managed and developed six staff members as to define organizational goals, accountabilities and performance targets.
• Attained scientific and sales objectives through relationship maintenance with advisory boards, professional associations and meetings, trade exhibits and others
• Generated primary demand for products through creation of unique customer / e-marketing based education and promotion programs.

Celsis International Ltd. is a leading international provider of innovative life science products and laboratory services to the pharmaceutical and consumer products industries through our three divisions: Rapid Detection, Analytical Services and In Vitro Technologies. Celsis Rapid Detection division is the world leader in rapid microbial methods (RMM).

• Managed global marketing efforts for current and future product portfolio including; analysis of new market opportunities; assessment of existing and emerging technology with respect to the competition; and identification of customer requirements for new product development efforts.
• Prepared and executed launch plans and built brand awareness for core products through broad marketing promotion and sales support tools and field training materials targeted to leading pharmaceutical and personal care manufacturers.
• Introduced new biologics product line designed to address the needs for in-process testing in the bioprocessing industry. Developed market segmentation and account targeting programs for the biopharmaceutical market.
• Implemented production planning/forecasting program and contributed to the rationalization of core product line.
• Analyzed and prepared evaluation of joint venture agreement signed with a genomic technology company to develop a molecular-based microbiological testing system to detect contamination in pharmaceutical, biotechnology and other process industries.
• Provided market guidance and strategy in prioritizing application development projects for target market segments. Created technical reports and guidance documentation for new product applications.

Avocet Polymer Technologies, Inc. is a well established pharmaceutical company that is dedicated to providing safe and effective therapies for inflamed, painful, and hypertrophic scars. Avocet was founded in 1996 and has brought leading products to market that are based on known pharmacology and known drug delivery technology in the United States. Headquartered in Chicago, Illinois, the company designs, manufacturers, develops and markets drugs, ointments and devices for the treatment of scar conditions.

• Supported company development by raising $150,000 in private capital, locating new headquarters, negotiating new leasing agreement allowing expansion of offices, laboratory facilities, R&D projects.
• Completed national distribution agreement with Cardinal Health on 1st and 2nd generation products.
• Increased customer base with development of e-commerce optimized product information website.
• Managed five staff members as Team Leader to define organizational goals, accountabilities and performance targets.
• Ensured long-range business strategy implementation through resource planning.
• Achieved business needs by identifying budget and cash flow methods to manage resources.
• Developed and coordinated GCP’s and SOP’s for FDA (CFR) standards and regulatory compliance for CDRH/medical device compliance.
• Converted company from a technically driven organization to one more focused on markets and customers through successful development of long term strategic plan ratified by the Board.
• Attained scientific and sales objectives through relationship maintenance with advisory boards, professional associations and meetings, trade exhibits and others.