Dawn Norris

Clients:
Attendee Interactive - www.attendeeinteractive.com
HighMarksCE - www.highmarksce.com
Hampton Direct - www.hamptondirect.com/inventor_connection.php
Inlu.com - www.inlu.com
• Conversion from traditional media to complete digital platform saving over $10,000 in expenses
• Increase of inventor submissions by 72% via social outlets with no advertising budget allocation
• Manage multiple voices and frequency of posts using social outlets – LinkedIn, Twitter, Facebook,
• Ongoing metric management via Google Analytics & Hootsuite to make sure correct voice being used in all communities.
• Manage and execute internal and external marketing plans: including e-marketing, social media, tradeshow, case studies, website to increase brand awareness and digital presence.
• Execute email marketing campaign to over 100,000 potential clients – Open rates up to 30%, provide sales follow up leads
• Content generation for all marketing outlets
• Conduct education training seminars for employees about how to use HootSuite and develop a Social Media plan

Marketing Manager
• Managed over 100+ contracted marketing plans for qualified vendors creating over 1,000 exposure points per year.
• Managed and executed all sponsorships for companies such as HBO, Coca-Cola, Home Depot, Thomasville, Procter & Gamble, American Hotel Register Company – cumulative total over $8.7MM
• Keynote speaker for the delivery of departmental overview to audiences of 50+.
• Created/Managed marketing summits for Commodity Managers involving over 20+vendors creating revenue of nearly $50K.
• Implemented marketing campaign for Mr. Clean/Econo Lodge initiative. 690 of 720 franchised properties signed up within 9 months.
• Managed two staff members

Category Manager
• Manage caseload that contributes to 18% of quantifiable bottom line revenue = $1.3MM.
• Exceeded revenue goals by 5% or more each year
• Negotiate terms of endorsed vendor partnership to potential new vendors for hotel operational needs of over 4,000 franchised hotels.
• Increased market share of mature accounts by 20% through dedicated marketing campaigns (EcoLab, Uniforms To You).
• Worked with Procter & Gamble to provide venue for testing retail version of Febreze in the hotel industry; results supported market demand, allowing them to formulate commercial grade product.
• Brokered offer by Procter & Gamble/Febreze to support Choice Hotels International with a $2 million co-marketing campaign.