Allyson Dohan

I bring strategic storytelling and polished visual communication to professional services brands. With a keen eye for detail and a deep understanding of how design drives engagement, I translate complex ideas into clear, compelling visuals that resonate with executive audiences. From branded presentations to cohesive digital campaigns, my work enhances credibility, reinforces messaging, and elevates client perception across every touchpoint.

*Working with design director to overhaul and elevate Kmart and Sears fashion accessories. *Creating new designs as well as working with overseas vendors to source price sensitive product. *Collaborating with RTW teams to achieve one voice through apparel and accessories. *Actively participating in the conceptual development of product lines. *Providing recommendations regarding seasonal themes and insight for style & fit of product. *Identifying opportunities for process improvement.

I was the team leader for the following brands:
Kate Spade New York, Ivanka Trump, Nine West, Jennifer Lopez (Kohl’s), Sofia Vergara (Kmart), Liz Claiborne (JCP).
During my time at GBG, I met with licensors to ensure brand integrity, designed all original prints for scarf layouts as well as developing tech packs (including pitch sheets and screen separations for engineered and repeated prints).
Some other duties included: reviewing lab dips to ensure consistency with color standards, researching seasonal trends through trade shows, seminars, forecasting agencies to develop mood boards for each license, overseeing and delegating work for assistant and associate designers on the team and negotiating prices and developing costing sheets for each style placed into sampling to provide target pricing for sales team.

*Solely in charge of designing & direction for licensed soft accessories. *Working closely with licensed design and sales teams to preserve brand integrity. *Maintaining newness in the showroom for plethora of customers with include: Urban Outfitters, New York & Company, DSW, Free People, Hot Topic, Nordstrom, Five Below, Forever 21. *Researching and influencing future trends for the house line. *Organizing flow of work between several factories to ensure timely delivery of samples. *Merchandising products for customer display in the showroom. *Traveling to China to meet and work with factories in person to make certain of proper sampling and production. *Negotiating FOB pricing to hit target prices.